Better Marketing = Better Results “Better revenue quality and growth, derived from better use of marketing capabilities, customer education, and qualification is often the sole explanation between average and superior profit performance.” Manage For Profit Not For Market Share – HBS Simon, Bilstein & Luby

1. “Better revenue quality and growth,
derived from better use of marketing
capabilities, customer education, and
qualification is often the sole
explanation between average and
superior profit performance.”
Manage For Profit Not For Market Share – HBS
Simon, Bilstein & Luby
Better Marketing = Better Results