1. CENTRAX CORPORATION
www.centrax.com
312 946-9360
Presenters:
Molly Heilmann – VP of Client Relations
Tsvetana Prieto – Lead Video Producer
Amy Brenman – Director, PR 312 946-2025
REALIZING YOUR eLEARNING VISION with VIDEO
I. Video is EVERYWHERE! And the web has made everyone a videographer.
II. Brandon Hall: “The 2 complaints surrounding eLearning I hear most often are the
lack of interactivity and the absence of video in web-based training (WBT)…
III. Video elicits many emotions and has the opportunity to keep people engaged for
learning to take place.
IV. Good uses of video in eLearning:
eLearning spokesperson

2. Interview / Lecture
Video Spokesperson with 3D Virtual Video Trainer

3. Scenario-Based Vignettes
V. Decisions with clients
a. Clarify who will be making decisions with you
b. Clarify desired results
c. Get access to all relevant resources
VI. Some things to think about prior to shooting video
a. Budget
i. Shooting video can be very cost effective and does not have to cost a lot
of money – Depends on client’s needs
ii. The more answers you have, the more likely your project will be
successful financially and technically
b. Use green screen or live background?
c. Length of video? Size matters for video
i. Chunk video content to add a dynamic element to any eLearning
d. Actors / Talent
Prior to shoot:
i. Choose talent
ii. Send completed scripts
iii. Include detailed descriptions of character, setting, audience, scene layout
iv. Establish dress code
v. Establish time and address for arrival
e. Agenda

4. i. Send to ALL participants
ii. Allow enough time for participants to be prepared
iii. Designate one person to be in charge of all communication for talent and
crew
VII. Video Processes
a. Visual storyboard (FOR CLIENTS TO VISUALIZE) – Dynamic visual representation
of how video will look and sound
b. Video Storyboard (for your video crew) – Outlines visual presentation of script
and may explain how video will be shot
c. Script – Content placed in a short and sweet scene. Style similar to reading a
book.
Video is Everywhere – So Get Ready for the Future of eLearning!