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P Chethan
Mobile: +91-9980135644 Email: pandu05@gmail.com
Objective
My objective is to leverage my experience while continuing to be challenged. I have more than 6 years of
experience working representing a service provider delivering marketing intelligence to high profile clients,
which includes some of the enviable clubs and league runners of international sports market. My background
of Management, Account Management, Project Management and Technical Process Management represent a
unique combination of disciplines. Personally, I have the drive and determination to consistently achieve
success as a leader in the organizations that I have worked with in the past.
Summary:
• Around 6 years of middle management acquaintance in Sports Sponsorship EvaluationResearch encompassing
a wide range of skill set, roles and responsibility
• Experience in Team Handling and operations management
• Proficient in client communication and managing internal stakeholders
• Proficient in analyzing and understanding business requirements
• Great communication skills, interpersonal skills, self-motivated, quick learner & good team player
PROFESSIONAL EXPERIENCE & Major ACHIEVEMENTS
Company: Repucom Media Analysis India Pvt Ltd
Designation: Senior Analyst - Production
Duration: September 2009 - Till date
Repucom is an information provider to the sponsorship industry, focusing on one single objective: to deliver
invaluable insights into best practice marketing solutions in the sponsorship and branded content space.
Repucom is currently active in more than 120 countries globally with over 1500 employees and is one of the
world’s Leading Sponsorship Research and Consulting Agencies in International Sport Business which assists
brands in maximizing and better understanding their activities in the sports sponsorship market
Roles & Responsibilities:
 Supervising and motivating a team of over 43 Employees.
 Planning, Directing & Over-seeing the production activities.
 Drawing up a Production Schedule to regions.
 Responsible for the maintenance of quality.
 Working with Client Service and Production Directors to complete the schedule on weekly basis.
 Track quality of all processes through analysis of recorded data
 Monitoring the Production Processes and adjusting delivery schedules as needed
 Working with Analysts, Briefers, Footage and Broadcast Teams in implementation of goals of the
organization

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Project Management & Coordination
 Maintaining cordial relationship with the clients and providing accurate, evidence-based brand analysis
data.
 Project Consulting - Address client on custom queries and ensure the effective delivery of the projects
within the set timelines
 Market Research - Systematically analyzing, gathering & interpreting data that is relevant to target
audiences and provide actionable insights to feed strategic thinking and tactical action
 Deep understanding of sponsorship impact effectiveness and help clients to maximize their advertising
investments
 Providing both quantitative and qualitative sports marketing research and sports sponsorship research
data, building on a range of explicit and implicit approaches, from telephone, database, online and face-
to-face surveys to sophisticated eye tracking analysis and social media monitoring in order to develop a
customized sports sponsorship strategy
 Market Analysis - Assessing latest developments in the industry globally and updating the Top
Management with latest trends
 Assess the potential outcomes of marketing and sponsorship opportunities across various properties and
focusing on the impact on business objectives and strategize for performance improvement in the future
 Preparing analysis report to support the market research and present the important findings to the senior
management
 Assisting Senior Management on business reports by interfacing with the Retail Team to Support Strategy
 Work with internal Stake holders like Production/Region Managers to complete schedule on weekly basis.
Coordinating and maintaining completeness of all status meetings and communications
 Client Management - Interfaced with clients to gather their requirements and check the feasibility of the
requests and work on the deliverables to the clients
 Providing customized research support in the areas of Marketing, Advertising & Product Intelligence
based on the business requirements
 Commercial Auditing - Manage Commercial rights through auditing of various media channels and provide
a value based data to help the clients better their brand investments.
Achievements:
 Working with rights holders, brands, broadcasters and agencies, we provide a comprehensive array of
independent market research, analytic and consultancy services to support our clients’ marketing and
sponsorship activities in sports and entertainment.
 Proactively anticipate client needs and ascertain means to improve satisfaction and monitoring levels.
Company: Genisys Information Systems
Designation: Junior Process Executive
Duration: May 2007– May 2009
Roles & Responsibilities:
 Voice support for Reliance Indian Customers.
 Handling inbound customer queries of Indian customers.
 Handling escalations and conducting training for new representatives on the floor(On Job Training)
 Initially handled Pre-Paid customer queries and currently handling Post Paid customer queries.
 Monitor call queue and supervising the floor.

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Skill Sets
 Client Operating Systems-: MS-Windows95, 98, 2000, XP and Vista Operating Systems.
 Hardware-PC Hardware Installations, Trouble shooting and Maintenance.
 Microsoft office (MS WORD, MS POWERPOINT).
QUALIFICATION
 B.Com from Periyar University.
 ACHNP (Advanced Certified Hardware and Networking Professional).
 A+ (Hardware), N+ (Networking), Server 2003.
PERSONAL DETAILS
Date of Birth 14st
June 1986
Marital Status Single
Nationality Indian
Interests Golf, Football
References available upon request