Cheryl Smith discusses strategies for engaging different generations in digital communication. She breaks people into groups based on when they were born and the technologies they grew up with: Digital Immigrants born 1946-1964 who prefer phones, Digital Adaptives born 1965-1976 who prefer email, and Digital Natives born 1977-2002 who prefer texting. She suggests determining objectives, taking the leap, listening, and being consistent when getting started with social media engagement.