How to utilize social media to grow your business and increase sales. This was part II of a workshop given at the 2009 Independent Photo Imagers Members Meeting & Trade Show

1. Growing Your Sales
Through Social Media
Marketing
Presented at the 2009 Independent Photo Imagers
Members Meeting & Trade Show by Cheryl Bella

2. http://www.asmp.org/strictlybusiness/2009/06/i-dont-have-time-for-social-media/

3. Where to Start?
► Customer reviews – ask them to post
reviews for you, ask them to share photos
► Have them plug you on their social
networking sites
► Have them tell their friends about you AND
show your work (link back to your Web
page)

4. Yelp.com

6. 62% of content consumed by
those born after 1980 comes
from people they know
personally

7. Step #1
► Become a spectator – read & watch
 The only way to do it is to jump in
 Have to start following people

8. Start w/Inspiration
► Jack Hollingsworth
 www.jackhollingsworth.com
► David Bean
 www.visualreserve.com
► Specialty Color Services
 www.colorservices.com

9. Find A Few Good Sources
► Photo Business News & Forum
 http://photobusinessforum.blogspot.com/
► The Business of Being a Photographer
 www.foto-biz.com/doku.php
► Virtual Photography Studio
 http://virtualphotographystudio.com/
► Mashable
 http://mashable.com/

10. Step #2
► Become a Joiner & Collector
 Set up own Facebook page
 Set up own LinkedIn page
 Set up own Twitter page
► Figure out how to add value
 Link to news, sites, etc. your customers would
find interesting

15. http://twitter.com/BHPhotoVideo

16. http://twitter.com/adamcoupe

17. http://www.flickr.com/people/night_photographer/?search=photographer

18. http://www.nightphotographer.co.uk/

19. Flickr is most popular photo
sharing site for social media
users

20. LinkedIn (www.linkedin.com)

21. Online Networking is Still Networking
► It’s
all about relationships
► You need to be “present” and in front of
your network
► You need to invest time
► Quality of contacts more important than
quantity

22. Next Steps
► Become a Creator
 Publish unique, original content
 Blogs

23. http://grayphotograph.blogspot.com/

24. http://thephotographerblog.com/

25. http://www.meetup.com/

27. 3 Keys to Social Media
► Marketing
► Relationships
► Technical know-how

28. Challenges - Competition

29. Challenges - Legalities

30. Challenges - Legalities
► Why Photographers Hate Creative Commons
 http://rising.blackstar.com/why-photographers-hate

31. Additional Resources
► www.delicious.com
 cherylbella7
 Links to articles on using social media
► www.linkedin.com
► www.slideshare.net
 CherylBella