Preferred Partner

1. CHEQUERS
Promotional Agency
Preferred Partner For ITG

2. Who are Chequers
• Chequers are a promotional agency with a
global sourcing arm
• Our key objectives
– Stimulate sales for our customers.
– Help them make the right decisions.
– Focus on maximising Customer Experience.
– Run successful promotions from concept to
fulfilment.

3. What’s happening at the moment
• Market forces and budget constraint
are affecting marketing teams everywhere
• Sales need stimulating
• Resources are limited
• ROI has been magnified / scrutinised
• Individual’s need for support (at no cost) are
on the increase

4. Where We fit in

5. Show case1 - Concept to Fulfillment
National Car Parts company
Brief: Come up with a promotion which will satisfy
20,000 garage customers’ (regardless of level
of spend) to stimulate more sales.
Concept: Developed summer of sport themed self
liquidating promotion
Fulfil: Orders to be processed, managed and
distributed to 18 hubs marked with ordering
branch and customer.

6. Racing Set

7. Hockey Table

8. Mini Fridge

9. Portable BBQ Set

10. Out Come
• It has been extremely successful
– No stock left
– No upfront investment required
– No guess work on any ones part as to what will
sell best.
• We are about to start the second wave of
promotions with the focus being the EURO
2012 Football tournament.

11. Show case2 – Our Creative Approach
Brief From
Accessory and Product Manager
Fiat Group Automobiles UK
Visit our web site www.gear.jeep.com and
comeback with your own interpretation as to
how to improve and restructure as our current
merchandise are cluttered and dated.

12. Great Outdoors

13. Great Outdoors

14. Brand Assets

15. Out Come
• We are invited into discuss how to move the
project forward in terms of
– Product selection.
– Feasibility of launching in Q4.
– Project management.
– Storage and fulfilment.

16. Ad-hoc Briefs & Projects
• Where we are tasked to use our creative
thinking rather than GO FETCH.

21. What we want
• Provide support for ADs and account teams
• Understand your accounts.
• Identify opportunities.
• Introduction into marketing team.
• How can we help your accounts to narrow the
gap where they are and where they want to be
• If we could make any improvement in a particular
area where would that be.

22. Next Step
• Please email me at sarper@chequersuk.co.uk or
call me on my mobile 07966 318 335
• Will set up a meeting to discuss;
 What issues are bugging you.
 How do you see it working.
 Identify weaknesses, strengths, opportunities &
threats.
 How do you want to work.
 Problems you can envisage and solutions.
 Possible merchandising, sales promotion revenue for
your accounts.

23. What will happen after our meeting
• If we discover there are opportunities to
pursue then
– We need to be invited in to meet the account
marketing team to discover their
issues, challenges and if they need our help.
• If we discover there is no opportunities then
– We will service as usual Go Fetch and keep an eye
on any opportunity that crops up.