The document provides tips for optimizing profiles on LinkedIn and Facebook to facilitate job searching, including completing profiles, joining groups, building networks of 500+ connections, searching for jobs, and applying for positions online while tailoring resumes and applications to each specific job description. It also offers advice on engaging in volunteer work or small consulting projects while unemployed to maintain skills and develop new references.

1. JOB SEARCHING
LINKEDIN.COM/ FACEBOOK
Cathy Henesey, SPHR
Manager, Career Services – Children’s Medical Center

2. “People connect. They join groups. I call
these groups Tribes.” Seth Godin

4. Linkedin.com: 6 degrees of separation

5. Linkedin.com Network

6. LINKEDIN:COM – Maximize Profile
 100% Profile Completeness – add all jobs,
schools, organizations, etc
 Change your personal URL Profile
http://www.linkedin.com/in/cathyhenesey
 Publish your full public profile
 ADD all your email addresses
 Add your email in CONTACT Settings and
SUMMARY section
 Change your “What are you doing?” often
 Posting job titles works for me
 JOIN or START Groups(Tribes)

7. Linkedin.com: Build Network
 Build it and they will come! Min. 500+ Network
 Caution: 10K or more is really slow
 Upload all OUTLOOK Contacts and old business cards,
membership directories, etc.
 Accept all legitimate connections with real names
 Forward appropriate connections to others
 Get and Give recommendations
 Add Slideshare presentations
 Add Amazon Book list
 MAKE IT INTERESTING! BUILD A TRIBE

8. Searching on Linkedin.com

9. Facebook
 Learn the privacy settings and check them monthly
as facebook is always changing them.
 Accept everyone as friends….keep a separate
“folder” for family.
 Let people know you are looking for a job….
 Get on BRANCHOUT – FB’s version of Linkedin
 Use LI and FB together to find people that work at
companies you want to target
 Watch your wall comments – everything is
public…..

10. Applying for Company’s online
Don’ts Do’s
Tailor your resume to job description
Don’t send paper


resume or fax resume  Apply online first before trying to get a
connection
 Don’t send to executive  Use your real connections to get a referral
unless you know them
Complete all fields on application and not
or have a reference 
“refer to resume”
 Can do VS. Have done  Include best contact information including
 Cover Letters unless email and telephone numbers
you have something  Include client names or specific projects if
unusual to explain doing consulting now
 No pictures, hobbies,  Include certificates in attachments allowed
interests unless related for in uploads.
to job  Try and find an employee referral who will
refer you to the job.
 Don’t have cutesy
email names  Get some cheap business cards with all
contact information on it

11. Need to be found online!
 Get on facebook and Twitter, Plaxo and
Jigsaw(if employed)
 Obvious: Monster/Careerbuilder/Niche
Associations
 Linkedin.com Full profile with contact
information listed at bottom of profile
 Need at least 500+ connections to make it work
 Accept all invitations; scrutinize more on forwards
Google yourself and see if a recruiter would find
you?

12. What to do while not working
 Volunteer at company you want to work for, non-profit,
or niche association – use referrals and ask for
introductions
 Join associations and attend meetings – ask for
“transition discount”.
 Share leads even if you are interviewing for same
job…..what goes around comes around….10 fold.
 Join many, many email distribution lists to receive jobs.
 Look for small consulting opportunities at smaller
companies who are posting jobs….volunteer to do a
project in exchange for a reference on LI or letter.

13. Join my Tribe
 Follow me on Twitter @cathyhenesey
 Be my friend at Facebook –
www.facebook.com/cathy.henesey
 Invite me on linkedin.com –
cathy.henesey@childrens.com or
cathysphr@verizon.net
 Cathy Henesey
 Cell: 214-725-0710