"Butterfinger the 13th" PR Campaign

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Auburn University

Bildung Technologie Business

BUTTERFINGER the 13th Chelsea Roadman & Samantha Carter PUR 3000.001

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Director Rob Lowe Opinion Makers: The Celebrity Element

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"Butterfinger the 13th" PR Campaign

1. BUTTERFINGER the 13th Chelsea Roadman & Samantha Carter PUR 3000.001

2.

3.

4.

5.

6. Director Rob Lowe Opinion Makers: The Celebrity Element

7.

8.

9.

10.

11.

Hinweis der Redaktion

Butterfinger’s brand manager says Lowe was hired because of his “extensive entertainment industry experience, intelligence, and sense of humor.” These attributes made him the perfect fit to direct and poke fun at the entertainment industry in behind-the-scenes videos. “ We’re clearly making fun of pop culture, directors, actors, and the ego involved, yet we were really creatign a movie. Part of it’s real and we promote it as real, but we never take ourselves too seriously.”
The End!