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Target Level: Green




          Assignment 5:
Film Study & Conventions In A Film

        By: Chelsea and Abigail
Target Level: Green
•  By choosing the green target we can achieve a grade C-B to accomplish this we will
   have to complete all categories in the yellow section and possibly the extension.
The green target includes discussing:
 Genre
 Sub genre
 Hybrid
 Stam’s theory
 Mittel’s theory
 Fuerer’s theory
 Semantics
 Syntax
 Iconography & Tone
 At least 8 conventions and the analysis and each convention
 Dominant Ideology
 Audience
 Audience Theory
Genre exploration
Film of choice and reasoning

• We chose The Dark Knight because it is a good representation of the
  thriller genre. We are both familiar with the film and we also felt we could
  talk a lot about this movie as it contains many conventions of the main
  genre and sub genres.
Genre

The Dark Knight falls under the genre of action.
As a thriller movie, it is aimed to thrill and excite the audience by
putting them on the edge of their seats with fast paced action
and hard core blasts of energy.
Subgenre


The Dark Knight contains a range of sub genres, including:
•Superhero
•Crime
•Thriller
•Mystery
•Spy
Hybrids

The Dark Knight contains a range of hybrid genres, including:
• Superhero Drama
• Action-Superhero
• Superhero Thriller
• Crime superhero drama
• Fantasy
• Action Thriller
Stam Theory
 Stam’s theory is that genre cannot be easily defined under the ‘main
  genre’s but under other ways. The Dark Knight can be classified other ways
  than under its main genre. For example its a high budget film, its a
  Christian Bale film and the plot of the film is borrowed from the comic
  series of Batman.



                                    Source:
                                    Wikipedia




                                            Christian Bale
Added notes
“Stam’s theory says that genre is not so easily defined under the ‘main genres’ but can be
classified in other ways such as budget, Ethnicity focus or Performer based. ”
Another way to classify The Dark Knight without relation to it’s main genre is to classify it under
the comic book genre, as the Batman franchise started in 1940 with the ‘Batman’ comics,
although the character first appeared in the ‘Detective Comics’ in 1939. ‘Batman’ was later made
into a television program in the 1960’s which was followed by various movies throughout the
decades, including the most recent ‘The Dark Knight Rises’.
The film can also be classified under ‘performer based’ as it contains many big named actors who
have starred in lots of big films. For example: Christian Bale, who has starred as Batman
throughout the trilogy (Batman Begins, The Dark Knight and The Dark Knight Rises), Heath Ledger
(who died six months before the movie was released) as The Joker and Michael Caine as Alfred
the butler, as well as Morgan Freeman, Gary Oldman as James Gordon and Aaron Eckhart.
Mittel Theory

‘Mittel’s theory is that genre is used to sell products.’
It is easy to relate this theory to the film because we live in a society where
superheroes are seen nearly everyday – maybe not in everyday life, but the products
are all around us.
‘The Dark Knight’ sells products as the main character ‘batman’ is from the superhero
fanatic.
Recently there has been a superhero craze with movies such as ‘The Dark Knight
Rises’, ‘The Amazing Spiderman’ and ‘The Avengers’ gaining millions in the box office,
thus accenting the return of superheroes.
The Dark Knight especially led to the creation of many products including children’s
toys, action figures, clothing and of course DVDs/Blu-rays etc. of the film.
Fuerer Theory
Fuerer’s theory that “genre is abstract and isn’t easily defined as everyone has different
   ideas, life experience etc therefore they interpret codes and conventions
   differently”
• Fuerer’s theory can relate to The Dark Knight as some people may recognize the
   thriller elements within the film and agree that The Dark Knight is a thriller whereas
   other people within the audience such as children may see these elements as part of
   the horror genre as they have little knowledge of the different types of genres and
   they may find some of the characters within the film intimidating and gruesome so
   this is why they might class The Dark Knight under the horror category.




                                           Younger viewers may find
                                           characters like ‘Two face’
                                           horrific and gruesome
Added notes
“Fuerer’s theory is that genre is abstract, meaning that it is not easily defined because
everyone has different ideas, ideals, life experience, culture etc and therefore
interpret codes and conventions differently. (what is recognisable and familiar to one,
may not be recognisable or familiar to someone else in the same way).    ”
This theory can be related to The Dark Knight because where some people might see it
as another superhero film, others might interpret it as being a crime drama, action-
thriller, a comic book adaptation or even a thriller fantasy film. Some people might
even define it as a light psychological-action-drama-romantic-thriller.
Semantics
Semantics      Evidence in film?
Characters     Hero (Batman), Villain (Joker)

Locations      Set in Gotham City – a city riddled with crime and a constant battle between
               good and evil.
               • Streets of Gotham
               • A hospital (which is later blown up)
Story Traits   Death of a loved one, Revenge, Good vs Evil,
               Escalation of violence


Costumes       Capes, Masks


Props          Guns, Knives,

Ritual         Death of the villain
Syntax

What is the syntax (overall message/purpose) of the film?
 When a society has no leaders they become unethical and uncivilised
 There's corruption within the government
 The government lies to the society to make things seem okay when
  they’re not
 Good vs. Evil
Iconography
Iconography
Costume          Masks
                 Capes
                 police uniforms
                 Suits
                 facial disguises
Setting          Big cities, i.e.. New York, San Francisco, London etc.
                 The Dark Knight is set in the fictional city of ‘Gotham’




Staging          Prison cells
                 Tall buildings
                 Chaotic streets
                 Rooftops



Star/Celebrity   Christian Bale, Heath Ledger, Morgan Freeman, Gary Oldman, Michael Caine (the Dark Knight)
                 Others known for their roles in thrillers are: George Clooney, Liam Neeson and Robert DeNiro
Tone
         Only source of lighting

                        The lack of lighting in this scene creates
                        suspense and anticipation as the audience is
                        unable see the full setting of the scene. Only
                        the face of the characters is visible in this
                        scene so that the audience can focus on the
                        facial expressions of the characters.




This escalating sound effect adds tension to the scene
because as the tone gets more intense the audience learns
more information about where the victims are.
Convention list
Conventions of Thriller          Examples from range of      Used, developed or challenged?
                                 real films
1. Villain driven plot           X-Men First Class, Kill     Used- the Joker initiates the chaos that occurs
                                 Bill                        throughout the film as a result of his actions.
2. Revenge                       Salt, Memento, Taken 2      Developed- the character out for revenge starts as an
                                                             innocent character who is dragged into the fight
                                                             between justice and evil. He is out avenge the death of
                                                             his fiancé but dies at the end.
3. Kidnapping                    Taken                       Used- The joker kidnaps and keeps innocent people
                                                             hostage.
4. Deaths of innocent people                                 Used

5. Involves a quest or mission   Memento, Abduction,         Used
that only the main character     The Girl With A Dragon
can solve/reveal the truth       Tattoo, Kill Bill, Salt
6. The main character works      Abduction, Salt, The Girl   Used
with a particular institution    With The Dragon
e.g. Police, army, government    Tattoo, I Robot, Casino
                                 Royale
7.Includes the lost/death of a   Memento, Abduction,         Used
loved one                        Taken
8. The hero is often an          Dark Knight, Black          Used-
outsider or secretive            Swan, I Robot
Conventions analysis
Conventions of           Examples from film        Comparison to    Is it used, developed
Thriller                                           other films      or challenged?

1. Villain driven plot   •   The joker is the      Silence of the   Used
                             cause of the whole    Lambs
                             plot
                         •   Killing innocent
                             people and causing
                             havoc within the city
                         •   He is the main cause
                             of the events that
                             take place during
                             the movie
Conventions analysis
Conventions of   Examples from film        Comparison to   Is it used,
Thriller                                   other films     developed or
                                                           challenged?
2. Revenge       •   Harvey Dent is out    The Punisher    Used
                     to get revenge on
                     all those who
                     helped cause the
                     death of his fiancé
Conventions analysis

Conventions of   Examples from         Comparison to   Is it used,
Thriller         films                 other films     developed or
                                                       challenged?
3. Kidnapping    •   Many people are   Taken           Used
                     kidnapped
                     throughout the
                     film
Conventions of          Examples from             Comparison to        Is it used,
genre/sub/hybrid        your film (bullet         other films in the   developed or
                        points and screen         same                 challenged?
                        grab)                     genre/sub/hybrid
4. Deaths of innocent   •   The villain, the      The Kingdom          Used
people                      Joker, blows up a
                            hospital containing
                            innocent
                            defenceless
                            victims.
                        •   He is also the
                            cause of Bruce
                            Wayne’s childhood
                            friends’ death.
Conventions analysis

Convention of            Examples from         Comparison to   Is it used,
Thriller                 film                  other films     developed or
                                                               challenged?
Involves a quest or      •Only the Batman is   Sinbad          Used
mission and only the     able to defeat the
main character is able   Joker as the Joker
to solve/reveal the      won’t give up until
truth                    the Batman gives in
Conventions analysis
Convention of              Examples from           Comparison to   Is it used,
Thriller                   film                    other films     developed or
                                                                   challenged?
The main character         •Batman works with      Linewatch       Used
works with a particular    the police to try and
institution e.g. Police,   get rid of the mob
army, government           gangsters and the
                           Joker
Conventions analysis
Convention of           Examples from film         Comparison to            Is it used,
Thriller                                           other films              developed or
                                                                            challenged?
The hero is often an    •Bruce lives a secretive   •   Superman –           Used
outsider or secretive   life as Batman and             keeps his identity
                        when he does show his          a secret from the
                        true identity as Bruce,
                        he is an outsider
                                                       public.
                        •He is easily
                        misunderstood by the
                        general public due to
                        his dark and mysterious
                        personality.
Conventions analysis
Convention of            Examples from         Comparison to   Is it used,
Thriller                 film                  other films     developed or
                                                               challenged?
7.The main character     •Batman’s childhood   Spiderman       Used
suffers the lost/death   friend dies in an
of a loved one           explosion
Dominant Ideology
Dominant Ideology          Evidence from film                       Why this dominant ideology is
                                                                    present?

Masculinity/Dominance of   The main character is a heroic male      This dominant ideology is present to
male characters                                                     reinforce the idea that men are suppose to
                                                                    strong and heroic and to create a role
                                                                    model for the younger male viewers



Justice prevails all       the bad guy always dies/is defeated at   It is present to reinforce the idea that in the
                           the end                                  battle between good and evil, good always
                                                                    triumphs
Audience
•     This film is for a mass audience as Dark Knight is a blockbuster and is based on the comic book characters
      Batman and The Joker and many people may be familiar with these characters.

Details of       Target audience        Secondary               Why would they be attracted to the film?
audience                                Audience
Age              15-20                  21+                     Because the older generation may be familiar with
                                                                the Batman and joker Characters from their
                                                                childhood days
Gender           Predominantly          Females                 The stereotype is that action movies are for males
                 male                                           and most people tend to follow this idea.

Ethnicity        Western cultures       Eastern Asians          It is stereotypical of the western culture action
                                                                movie, many people would be familiar with the
                                                                conventions so would go to watch it almost
                                                                knowing what to expect.
Social           Middle Class           Upper Class             Upper class may be attracted to the film as they
Class                                                           may be familiar with the director

Social           ‘comic/superhero       Collectors and          Comic/superhero geeks would be attracted to the
Group            geeks’                 fans of the actors      film because it relates to their hobbies and
                                                                interests
Sexual           All                    -                       The film is targeted at a world wide audience
Orientation                                                     therefore there is no specific sexual orientation

Profession/      Students               Carers, Teachers,       They may hear this film being the main topic of
role                                    Parents                 conversation between their students and children
The Trailer
•   The trailer attracts the target audience as it shows all the elements of an action and
    thriller film without giving away the full plot of the film.
•   The trailer will attract the target audience of teenager males as the trailers includes
    many elements of the action genre. This will get the attention of the young male
    audience as they are fascinated by explosions, car chases and violence
•   http://youtu.be/yQ5U8suTUw0 (link to trailer)
                                                                               Gun to denote
                                                                               violence




                          Explosion scenes are used to
                          attract the young
                          male audience
Audience Theory

Reasons why people   Explanation
watch the film?
Entertainment        •People will watch ‘The Dark Knight’ to be thrilled, as well as entertained
                     •Some people take pleasure in watching movies full of suspense, bringing out their ‘inner
                     detective’ and transporting them into new worlds
                     •To escape everyday life
Information          •People may watch ‘The Dark Knight’ through general curiosity as it may be the main topic
                     everywhere and is being advertised everywhere

Personal Identity    •People will watch ‘The Dark Knight’ to give themselves a heroic character to idolize and
                     to find a model of behaviour.
                     •Identifying ones self as part of popular western culture



Integration and      •People will watch ‘The Dark Knight’ to find a basis for conversation and to able to
social interaction   socialise with friends and family when discussing this film.
                     •Buying into the mainstream culture of super heroism
By Abigail and Chelsea

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Assignment 5 final draft2

  • 1. Target Level: Green Assignment 5: Film Study & Conventions In A Film By: Chelsea and Abigail
  • 2. Target Level: Green • By choosing the green target we can achieve a grade C-B to accomplish this we will have to complete all categories in the yellow section and possibly the extension. The green target includes discussing:  Genre  Sub genre  Hybrid  Stam’s theory  Mittel’s theory  Fuerer’s theory  Semantics  Syntax  Iconography & Tone  At least 8 conventions and the analysis and each convention  Dominant Ideology  Audience  Audience Theory
  • 4. Film of choice and reasoning • We chose The Dark Knight because it is a good representation of the thriller genre. We are both familiar with the film and we also felt we could talk a lot about this movie as it contains many conventions of the main genre and sub genres.
  • 5. Genre The Dark Knight falls under the genre of action. As a thriller movie, it is aimed to thrill and excite the audience by putting them on the edge of their seats with fast paced action and hard core blasts of energy.
  • 6. Subgenre The Dark Knight contains a range of sub genres, including: •Superhero •Crime •Thriller •Mystery •Spy
  • 7. Hybrids The Dark Knight contains a range of hybrid genres, including: • Superhero Drama • Action-Superhero • Superhero Thriller • Crime superhero drama • Fantasy • Action Thriller
  • 8. Stam Theory  Stam’s theory is that genre cannot be easily defined under the ‘main genre’s but under other ways. The Dark Knight can be classified other ways than under its main genre. For example its a high budget film, its a Christian Bale film and the plot of the film is borrowed from the comic series of Batman. Source: Wikipedia Christian Bale
  • 9. Added notes “Stam’s theory says that genre is not so easily defined under the ‘main genres’ but can be classified in other ways such as budget, Ethnicity focus or Performer based. ” Another way to classify The Dark Knight without relation to it’s main genre is to classify it under the comic book genre, as the Batman franchise started in 1940 with the ‘Batman’ comics, although the character first appeared in the ‘Detective Comics’ in 1939. ‘Batman’ was later made into a television program in the 1960’s which was followed by various movies throughout the decades, including the most recent ‘The Dark Knight Rises’. The film can also be classified under ‘performer based’ as it contains many big named actors who have starred in lots of big films. For example: Christian Bale, who has starred as Batman throughout the trilogy (Batman Begins, The Dark Knight and The Dark Knight Rises), Heath Ledger (who died six months before the movie was released) as The Joker and Michael Caine as Alfred the butler, as well as Morgan Freeman, Gary Oldman as James Gordon and Aaron Eckhart.
  • 10. Mittel Theory ‘Mittel’s theory is that genre is used to sell products.’ It is easy to relate this theory to the film because we live in a society where superheroes are seen nearly everyday – maybe not in everyday life, but the products are all around us. ‘The Dark Knight’ sells products as the main character ‘batman’ is from the superhero fanatic. Recently there has been a superhero craze with movies such as ‘The Dark Knight Rises’, ‘The Amazing Spiderman’ and ‘The Avengers’ gaining millions in the box office, thus accenting the return of superheroes. The Dark Knight especially led to the creation of many products including children’s toys, action figures, clothing and of course DVDs/Blu-rays etc. of the film.
  • 11. Fuerer Theory Fuerer’s theory that “genre is abstract and isn’t easily defined as everyone has different ideas, life experience etc therefore they interpret codes and conventions differently” • Fuerer’s theory can relate to The Dark Knight as some people may recognize the thriller elements within the film and agree that The Dark Knight is a thriller whereas other people within the audience such as children may see these elements as part of the horror genre as they have little knowledge of the different types of genres and they may find some of the characters within the film intimidating and gruesome so this is why they might class The Dark Knight under the horror category. Younger viewers may find characters like ‘Two face’ horrific and gruesome
  • 12. Added notes “Fuerer’s theory is that genre is abstract, meaning that it is not easily defined because everyone has different ideas, ideals, life experience, culture etc and therefore interpret codes and conventions differently. (what is recognisable and familiar to one, may not be recognisable or familiar to someone else in the same way). ” This theory can be related to The Dark Knight because where some people might see it as another superhero film, others might interpret it as being a crime drama, action- thriller, a comic book adaptation or even a thriller fantasy film. Some people might even define it as a light psychological-action-drama-romantic-thriller.
  • 13. Semantics Semantics Evidence in film? Characters Hero (Batman), Villain (Joker) Locations Set in Gotham City – a city riddled with crime and a constant battle between good and evil. • Streets of Gotham • A hospital (which is later blown up) Story Traits Death of a loved one, Revenge, Good vs Evil, Escalation of violence Costumes Capes, Masks Props Guns, Knives, Ritual Death of the villain
  • 14. Syntax What is the syntax (overall message/purpose) of the film?  When a society has no leaders they become unethical and uncivilised  There's corruption within the government  The government lies to the society to make things seem okay when they’re not  Good vs. Evil
  • 15. Iconography Iconography Costume Masks Capes police uniforms Suits facial disguises Setting Big cities, i.e.. New York, San Francisco, London etc. The Dark Knight is set in the fictional city of ‘Gotham’ Staging Prison cells Tall buildings Chaotic streets Rooftops Star/Celebrity Christian Bale, Heath Ledger, Morgan Freeman, Gary Oldman, Michael Caine (the Dark Knight) Others known for their roles in thrillers are: George Clooney, Liam Neeson and Robert DeNiro
  • 16. Tone Only source of lighting The lack of lighting in this scene creates suspense and anticipation as the audience is unable see the full setting of the scene. Only the face of the characters is visible in this scene so that the audience can focus on the facial expressions of the characters. This escalating sound effect adds tension to the scene because as the tone gets more intense the audience learns more information about where the victims are.
  • 17. Convention list Conventions of Thriller Examples from range of Used, developed or challenged? real films 1. Villain driven plot X-Men First Class, Kill Used- the Joker initiates the chaos that occurs Bill throughout the film as a result of his actions. 2. Revenge Salt, Memento, Taken 2 Developed- the character out for revenge starts as an innocent character who is dragged into the fight between justice and evil. He is out avenge the death of his fiancé but dies at the end. 3. Kidnapping Taken Used- The joker kidnaps and keeps innocent people hostage. 4. Deaths of innocent people Used 5. Involves a quest or mission Memento, Abduction, Used that only the main character The Girl With A Dragon can solve/reveal the truth Tattoo, Kill Bill, Salt 6. The main character works Abduction, Salt, The Girl Used with a particular institution With The Dragon e.g. Police, army, government Tattoo, I Robot, Casino Royale 7.Includes the lost/death of a Memento, Abduction, Used loved one Taken 8. The hero is often an Dark Knight, Black Used- outsider or secretive Swan, I Robot
  • 18. Conventions analysis Conventions of Examples from film Comparison to Is it used, developed Thriller other films or challenged? 1. Villain driven plot • The joker is the Silence of the Used cause of the whole Lambs plot • Killing innocent people and causing havoc within the city • He is the main cause of the events that take place during the movie
  • 19. Conventions analysis Conventions of Examples from film Comparison to Is it used, Thriller other films developed or challenged? 2. Revenge • Harvey Dent is out The Punisher Used to get revenge on all those who helped cause the death of his fiancé
  • 20. Conventions analysis Conventions of Examples from Comparison to Is it used, Thriller films other films developed or challenged? 3. Kidnapping • Many people are Taken Used kidnapped throughout the film
  • 21. Conventions of Examples from Comparison to Is it used, genre/sub/hybrid your film (bullet other films in the developed or points and screen same challenged? grab) genre/sub/hybrid 4. Deaths of innocent • The villain, the The Kingdom Used people Joker, blows up a hospital containing innocent defenceless victims. • He is also the cause of Bruce Wayne’s childhood friends’ death.
  • 22. Conventions analysis Convention of Examples from Comparison to Is it used, Thriller film other films developed or challenged? Involves a quest or •Only the Batman is Sinbad Used mission and only the able to defeat the main character is able Joker as the Joker to solve/reveal the won’t give up until truth the Batman gives in
  • 23. Conventions analysis Convention of Examples from Comparison to Is it used, Thriller film other films developed or challenged? The main character •Batman works with Linewatch Used works with a particular the police to try and institution e.g. Police, get rid of the mob army, government gangsters and the Joker
  • 24. Conventions analysis Convention of Examples from film Comparison to Is it used, Thriller other films developed or challenged? The hero is often an •Bruce lives a secretive • Superman – Used outsider or secretive life as Batman and keeps his identity when he does show his a secret from the true identity as Bruce, he is an outsider public. •He is easily misunderstood by the general public due to his dark and mysterious personality.
  • 25. Conventions analysis Convention of Examples from Comparison to Is it used, Thriller film other films developed or challenged? 7.The main character •Batman’s childhood Spiderman Used suffers the lost/death friend dies in an of a loved one explosion
  • 26. Dominant Ideology Dominant Ideology Evidence from film Why this dominant ideology is present? Masculinity/Dominance of The main character is a heroic male This dominant ideology is present to male characters reinforce the idea that men are suppose to strong and heroic and to create a role model for the younger male viewers Justice prevails all the bad guy always dies/is defeated at It is present to reinforce the idea that in the the end battle between good and evil, good always triumphs
  • 27. Audience • This film is for a mass audience as Dark Knight is a blockbuster and is based on the comic book characters Batman and The Joker and many people may be familiar with these characters. Details of Target audience Secondary Why would they be attracted to the film? audience Audience Age 15-20 21+ Because the older generation may be familiar with the Batman and joker Characters from their childhood days Gender Predominantly Females The stereotype is that action movies are for males male and most people tend to follow this idea. Ethnicity Western cultures Eastern Asians It is stereotypical of the western culture action movie, many people would be familiar with the conventions so would go to watch it almost knowing what to expect. Social Middle Class Upper Class Upper class may be attracted to the film as they Class may be familiar with the director Social ‘comic/superhero Collectors and Comic/superhero geeks would be attracted to the Group geeks’ fans of the actors film because it relates to their hobbies and interests Sexual All - The film is targeted at a world wide audience Orientation therefore there is no specific sexual orientation Profession/ Students Carers, Teachers, They may hear this film being the main topic of role Parents conversation between their students and children
  • 28. The Trailer • The trailer attracts the target audience as it shows all the elements of an action and thriller film without giving away the full plot of the film. • The trailer will attract the target audience of teenager males as the trailers includes many elements of the action genre. This will get the attention of the young male audience as they are fascinated by explosions, car chases and violence • http://youtu.be/yQ5U8suTUw0 (link to trailer) Gun to denote violence Explosion scenes are used to attract the young male audience
  • 29. Audience Theory Reasons why people Explanation watch the film? Entertainment •People will watch ‘The Dark Knight’ to be thrilled, as well as entertained •Some people take pleasure in watching movies full of suspense, bringing out their ‘inner detective’ and transporting them into new worlds •To escape everyday life Information •People may watch ‘The Dark Knight’ through general curiosity as it may be the main topic everywhere and is being advertised everywhere Personal Identity •People will watch ‘The Dark Knight’ to give themselves a heroic character to idolize and to find a model of behaviour. •Identifying ones self as part of popular western culture Integration and •People will watch ‘The Dark Knight’ to find a basis for conversation and to able to social interaction socialise with friends and family when discussing this film. •Buying into the mainstream culture of super heroism
  • 30. By Abigail and Chelsea