1. Assignment 29:
Real Life Ancillary Analysis
Chelsea Fashole-Luke

2. Double Page Magazine Spread

3. Double page magazine spread Analysis
Primary image
• Large image
• Takes up 2/3
of page
• Image of celeb
interviewed
for article
Denotation:
• Kesha holding
a white kitten
Connotation:
• Innocence
• calmness

4. Double page magazine spread Analysis
Primary image
• Visual hierarchy
– from main
image to title
to text
• Shallow focus
• Large, bold
picture in the
foreground

5. Double page magazine spread Analysis
Headline
• Title in
unconventional
shape
• Eye follows the
text downwards
• Matches the
colour scheme
with shades of
blue

6. Double page magazine spread Analysis
Body text
Simple
column
down the
side
Text is in a
simple small
font
Black text

7. Newspaper Advert
‘My Big Fat Gypsy
Wedding’
~ The Guardian
newspaper

8. Newspaper advert analysis
Main Image
Main image:
- Large
- Takes up whole advert
- visual hierarchy, begins
with horse, moves to
man holding horse
- words, then
horse, then man, then
logo, then date

9. Newspaper advert analysis
Slogan
- use of language, caps lock
and full stops draw audience
in
- simple layout with text over
large image, yet captivating
and punchy
- natural colours used, whites
and browns - mostly dark
colours except for text
- text stands out against
boldly against image
- slogan links to title of show
'big fat gypsy weddings'
- slogan is clear and in your
face

10. Newspaper advert analysis
Channel logo
- logo fits in with
colour scheme
- logo is larger than
slogan, yet placed
to the side to avoid
overpowering
- sponsor
in bottom
right
corner

11. Newspaper advert analysis
Graphics/Scheduling info
- graphics
appear for
display of
the date
- date is shown
against white
background
text box

12. Newspaper advert analysis
Hashtags etc.
- no hash tags or
websites
- audience are expected
to be aware of the show
being advertised due to
no actual title being
shown
- emphasises the
popularity and
knowledge public have
of the show

13. The End.