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2. Global Presentation
 WinAkademy is a French educational company.
 The company proposes tutoring courses for all ages, professional
trainings and elaborated courses in classrooms.
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3. Plan
 Introduction
 Social Media
 Social Media and Education
 Social Media and Educational Organizations
 Social Media and Schools
 Going further
 Questions
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4. New Technologies Today
Today, new technologies are used in all daily tasks. They are
applied to communicate between individuals.
People want to do :
Faster
Easier
Accuracy - Reliability

5. Social Media – The new channel
A new communication channel is born
 The Social Media
How integrate this new channel for
educational purposes ?
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6. Plan
 Introduction
 Social Media
 Social Media and Education
 Social Media and Educational Organizations
 Social Media and Schools
 Going further
 Questions
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7. Social Media
Social media networks are interactive and collective tools on the web that
give people the opportunity to create, share and publish information, build
communities and communicate around the world.
Social Media = Viable Marketing and Customer Service Channel
Industries
What about education and educational
organizations?

8. Plan
 Introduction
 Social Media
 Social Media and Education
 Social Media and Educational Organizations
 Social Media and Schools
 Going further
 Questions
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9. Social Media and Education
 Teach educator actors how to use social media.
 Teach the students how to effectively use these
resources.
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10. Social Media and Education
How can social media be used in education without affecting the
students negatively?
The objective is to use those networks to connect with other classrooms,
globally communicate with students or educational actors, and enrich the
lives of students by bringing interest, excitement and learning experiences.
Social media platforms = Future best ways to involve children and
teenagers in learning and knowledge.
 The development of creative skills, and the opportunity for students
and kids to be leaders in education and empower them to grow as digital
and global citizens.
These media give the ability to rapidly connect with students and highly
influence them.
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11. Social Media and Education
Many organizations use the Facebook
platform to quantify social spinoffs of a new
service or new project, by estimating the
number of “Like”, for example.
Students and pupils could add followers on
Tweeter like artists or authors and have so
information about their creativity and books
or artistic creations.

12. Plan
 Introduction
 Social Media
 Social Media and Education
 Social Media and Educational Organizations
 Social Media and Schools
 Going further
 Questions
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13. Social Media and Education
Organizations
The percentage of Internet connection in educational institutions is growing
and will attend 100% of colleges and secondary schools in France.
 We can then conclude that Internet connection is widely
available for all pupils and students.
Technology is infused, especially in developed countries, where all
students have laptop, and have labs available to work on.
The students can then reach each other via social networks, creating
groups on Facebook for example and exchanging information about
academic work.
Social media could also involve the educational actors such as teachers
and tutors, and it could be very helpful and productive to have them
using those networks in a constructive way.

14. Social Media and Education
Organizations
New online community for pedagogical purposes.
 The purposes of this community are to build a real exchange
between experimented teachers and un-experimented ones and allow
every educational actor to speak about their pedagogical methods and
techniques.

15. Plan
 Introduction
 Social Media
 Social Media and Education
 Social Media and Educational Organizations
 Social Media and Schools
 Going further
 Questions
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16. Social Media and Schools
When schools organize a big project or activities, for example, or when
they want to put news and information, they can add it on their Youtube
account, Twitter account, Facebook account.
Social networking brings such a positive
impact on children and school: a lot of
resources, many connections, people,
and experiences.
Social networks also help to orientate the kids in their future
career and learn about different types of jobs in different fields.
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17. Social Media and Schools
We are wondering what are the criteria needed to
build such efficient tools ?
 Simplicity
 Ergonomy
 Interactions
 Media : Images and Videos
 Personalization
 Buzz
Children need to be attracted by a community platform that looks like the
one they are usually using but with educational information and
applications.
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18. Plan
 Introduction
 Social Media
 Social Media and Education
 Social Media and Educational Organizations
 Social Media and Schools
 Going further
 Questions
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19. Going Further
It is a good way to provide advice, create a connection between
teachers and students and share recommendation, information.
 Analyzing their conversation and their answers on the forum.
It’s good and beneficial for the school to connect with pupils or students and
see them excited about a topic and learn something new.
 An educator with a supervision role.
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20. Conclusion and Perspectives
All these analysis let us think of innovative methods for communicating
amongst educational actors.
Using social media as a means to further education is a great way to get
children involved and to help them interact. It brings them excitement and
interest about learning and transmitting information.
Schools need to review their strategy by implementing more
Information and Communication Technology and Social Media in
their daily communication with pupils.
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21. Plan
 Introduction
 Social Media
 Social Media and Education
 Social Media and Educational Organizations
 Social Media and Schools
 Going further
 Questions
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