1. St Kilda Campaign
engagement stats; insights; data

2. 2
What is CheckinLine?

3. ‘Camping out’ for tickets online
CheckinLine allows a promoter, brand or sports team
to speak with everyone in line, as they line up.!

4. 4
CheckinLine is a unique way to
engage fans and prioritize
demand.
Fans virtually “camp out” for access to popular items (such as a pre-sale,
major on-sale or ‘money can’t buy’ experience)
Daily ‘check-ins’ grant access to the dedicated fans
Deep interactions with fans creates an opportunity to tap into their
thoughts, preferences and opinions.
CheckinLine creates one-on-one conversations
with every customer in line.

5. 5
Incentive
CheckinLine
Engagement & Insight
+
=

6. 6
Visit www.checkinline.com to view a one minute animation

7. 7
Case Study
– fan database engagement
& insights
St Kilda Football Club, July 2013:
- Invited & engaged existing
members via email
- Offered 100 free seat upgrades
& merchandise vouchers as
incentives
- Ran a 5 day CheckinLine
campaign to generate fan data
GOAL: Engage existing members & discover insights
that will lead to higher membership satisfaction and
renewals

8. 8
Results...

9. 9
6% of
4,400
invites
opted-in
(272)
76% of
users
engaged
Average 4
out of 5
check-ins
completed
5:28 average
visit duration
time
(1:58 on check-
in page)
16,379
page views
36%
completed
all 5 check-
ins
- A ‘gamified’ environment
- Self-motivated users
- High levels of engagement

10. 10
Once users engaged, most went
on to complete majority of the
check-ins.

11. 11
High levels of engagement per
visit.
- 15.18% bounce rate
- 6.75 pages per visit
- Median visit duration of 60-180 seconds

12. 12
Users understood the process and
scheduled their check-ins each
day.
- Consistent and even flow of check-in times each day
- Number of visits didn’t drop off over the campaign

13. 13
What the data uncovered
A values-based model for measuring fan engagement in sports

14. 14
Extroverted, High Energy, Expressive
Introverted, Control, Internal
Individual, identity,
personal
Collective, social,
shared
THE THRILL OF THE GAME,
THE THRILL OF THE BATTLE
JUST LOVE
FOOTY, IT’S WHO
I AM, WHAT I
NEED
THE STATUS, PRESTIGE,
ACCESS TO THE CLUB
IT’S MY TEAM, IT’S MY
FAMILY
When it comes to footy, the reward fans
get from the game sits in four dimensions

15. 15
Insights & Recommendations
- St Kilda fans clearly have an emotional
connection with the club and are passionate
about showing their ongoing support.
- How can this connection be leveraged to
increase member renewals and new sign-ups?
(e.g. personalized memberships)
- Saints fans are dedicated to going to games
AND watching on TV
- Is there a virtual platform for connecting members when
they are watching from home?

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Insights & recommendations
Monetizing the
CheckinLine
offering through
sponsors will
generate new
revenue & more
valuable data from
a broader range of
fans.

17. 17
CheckinLine blends analytics
& a fan’s interaction with your brand
to create a unique, tailored
fan experience.

18. ben@checkinline.com | 0417 323 809