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Trends and communication 2008
Global creative solutions : being able to create buzz on multiple channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Come with a creative idea capable of creating buzz ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to reach the influencers and succeed in seducing them ? ,[object Object],[object Object],[object Object],[object Object]
When brands try to lure the tribes to get accepted ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to extend the buzz on other channels / media ? ,[object Object],[object Object]
Sould we only use the same adapted idea or renew the codes entirely ? ,[object Object],[object Object],[object Object],[object Object]
Communication trends
Customization/Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customization : Dominos Pizza ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customization : Dominos Pizza
User-generated content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User-generated content : SiDivine ,[object Object],[object Object],[object Object]
User-generated content : SiDivine
User-generated content : Sony Bravia ,[object Object],[object Object],[object Object]
User-generated content : Sony Bravia
Interactive banners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interactive banners : Doritos ,[object Object],[object Object],[object Object],[object Object]
Interactive banners : Doritos
Advergaming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advergaming : Fight for kisses ,[object Object],[object Object],[object Object],[object Object]
Advergaming : Fight for kisses
Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Widgets : Uniqlo ,[object Object],[object Object],[object Object],[object Object],[object Object]
Widgets : Uniqlo
Advertainment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertainment : Electronics Arts ,[object Object],[object Object],[object Object],[object Object]
Advertainment : Electronics Arts
Advertainment : Burger King ,[object Object],[object Object],[object Object],[object Object]
Advertainment : Burger King
Street Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Street Marketing : Ajax Amsterdam ,[object Object],[object Object],[object Object]
Street Marketing : Ajax Amsterdam
Social networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social networks : Sony ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social networks : Sony
Viral films ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Viral films : Diesel XXX ,[object Object],[object Object]
Viral films : Diesel XXX
Interactivity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interactivity : Orange ,[object Object],[object Object]
Interactivity : Orange
Mobile Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Marketing : Lynx ,[object Object],[object Object],[object Object]
Mobile Marketing : Lynx
Blogs content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs content : Bouygues Telecom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs content : Bouygues Telecom
Best Practices
Best Practices ,[object Object],[object Object],[object Object],[object Object]
Best Practices (suite) ,[object Object],[object Object],[object Object]
How can luxury brands use New Marketing ?
Virtual worlds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Virtual worlds : Viktor & Rolf ,[object Object],[object Object],[object Object],[object Object]
Virtual worlds : Viktor & Rolf
iPhone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
iPhone : Chanel ,[object Object],[object Object]
iPhone : Chanel
Viral films ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Viral films : Lacoste ,[object Object],[object Object],[object Object]
Viral films : Lacoste
Blogs content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs content : Longchamp ,[object Object],[object Object],[object Object]
Blogs content : Longchamp
Blogs : Longchamp
Blogs : Longchamp
Blogs : Longchamp
Blogs : Longchamp
Blogs : Longchamp
Best Practices Luxury
Best Practices Luxury ,[object Object],[object Object],[object Object]
Best Practices Luxury (follow-up) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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