The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
2011: Using Social Media for Your Non-Profit
1. Using Social Media for
Your Nonprofit
Carol A Spencer
Web Manager
County of Morris
April 28, 2011
2. About me
IBM Marketing Representative
Mid-range computers: 11 years
Councilwoman/Mayor
Denville Township: 10 years
County of Morris Information Technology
Website development: 14 years
Web Manager / Social Media: 4 years
Nonprofit Board Membership
National Association of Gov’t Webmasters
Morris County Prevention is Key
Ayres/Knuth Farm Foundation
3. About you. How many of you…
Own a smartphone. iPhone or Android.
Have a Facebook account. Use it weekly.
Have a Twitter account. Tweet weekly.
Watch videos on YouTube.
Watch TV on the computer.
Have a Nook or Kindle.
Pay your bills online.
Subscribe to a newspaper, daily or weekly.
4. Let’s talk about…
• Why should you do this?
• Where should you be in the “social space”?
• How do you get started?
• How will you find the time?
• What are the benefits?
• Where can you get help?
9. Today’s world…
• People scan; they don’t read
• Work and personal lives are merging
• People want information coming to them
• Everything is mobile
• Information must be device independent
• Text messaging is the #1 use of a mobile phone
• 75% of the world accesses the web via phone
10. Social Media Revolution
Socialnomics 2011
YouTube:
http://www.youtube.com/watch?v=QzZyUaQvpdc
Flight 1549, Iran, Tunisia, Egypt, Yemen
Social media has changed the world…
14. Where should you be?
It depends on what you want to do
• Definitely in the major spaces
– Twitter & Facebook
• Professional:
– LinkedIn (or a focused network)
• Marketing: get creative
– YouTube / Vimeo
– Foursquare / Gowalla
• Public documents / images:
– Scribd / SlideShare / Flickr / Picasa
15. How do you get started?
Before beginning, plan carefully.
Cicero
C 106-43 BC Great Roman Orator Politician
To be prepared is half the victory.
Miguel De Cervantes
1547-1616 Spanish Novelist Dramatist Poet
By failing to prepare, you are preparing to fail.
Benjamin Franklin
1706-1790 American Scientist Publisher Diplomat
16. Develop, Draw & Write a Plan
Discuss & Decide
• Where the information will originate
• Who may speak for your agency
• Which applications you will use
• Who will be responsible for the applications
• What will be the process, the flow
• What your policies will include
– Employee use; Content; Commenting
• How social media will be marketed
• How you will engage visitors
17. Morris County’s Process
PIO
issues a
press
release
The web group uploads a
catalog or brochure to
Scribd.com
Creates in MS Word
Scribd subscribers are
automatically notified.
Post on the website using
Blogger.
(Create a custom template)
Scribd can automatically
tweet about it.
Or, use Hootsuite to tweet
about it manually.
Can use links and graphics,
even videos in the blog post
Create a video. Embed in
website. Upload to YouTube.
Announce with Hootsuite or
via press release.
Using RSS Feeds,
subscribers sign up to get
notified via email or in a
reader. Home page “What’s
New” is auto-updated.
Website
Subscribers are notified.
Blogger auto-emails press
releases to web group.
Facebook pulls from Hootsuite
through ping.fm. Ping.fm updates
FB pages and allows for easily
adding additional social networks.
The web group creates a tweet
with Hootsuite. Include link to
website press release. Followers
automatically notified.
Constant Contact notifies the web group when the PIO
publishes a newsletter. We tweet that in Hootsuite.
18. Things we learned
along the way
• Use the same email address to register for all social media
• Use the same “vanity” name. Check everywhere before
you lock one in. Some can’t be changed.
• Create a Facebook page, not profile. Then, connect the
page to an existing profile.
• Secure that Facebook profile so no one can see it
• Decide on a “communications tone”
• Assign someone to monitor comments
19. Things we learned
along the way
• Commenting by fans on your posts can’t be blocked
• Understand and comply with records retention laws
• BACK UP (Backupify.com; Tweetake.com)
• Facebook ‘Page’ comments: screen shots are the only
backup method now & they’re not searchable
• Have multiple administrators for each application
• Never let fans / followers auto-upload photos or
videos. Approve them first. (Flickr ‘groups’ allow this)
20. Finding the time
It’s a jungle out there!
Some tools to cut through the weeds
• Hootsuite
– Connects to Twitter, FB profiles & pages,
LinkedIn, Foursquare, WordPress and more.
– One message goes many places, all at once
– Schedule messages
– iPhone, iPad, Android, Blackberry apps
– Free account: 5 social networks
– Pro account: $5.99 / month
+1 team member & unlimited social networks
20 % non-profit discount upon approval
22. Finding the time
It’s a jungle out there!
Some tools to cut through the weeds
• Tweetdeck
– Desktop application
– Only browser app is Google Chrome
– Connects to Twitter, FB profiles, LinkedIn,
Foursquare, Google Buzz, MySpace
– One message goes many places, all at once
– Schedule messages
– iPhone, iPad, Android apps
– Free
24. It’s not just one way.
It’s a conversation.
• Follow potential donors. See what they
write, what they think. Retweet their stuff.
• Friend/Follow nonprofit gurus, innovators &
bloggers you like for ideas. Comment on
their stuff.
• Don’t be afraid of comments. You’ll learn a
lot. Thank people for engaging.
• If you make a mistake when you post,
admit it. People are very forgiving.
• If you don’t want to read it on the front
page of the NY Times, don’t write it.
26. Interesting Reading
• The Chronicle of Philanthropy
– Social Media From the Philanthropist's Perspective
http://philanthropy.com/section/Social-Media/374/
• Nonprofit Tech 2.0: Social Media Guide for NP
– Create custom Facebook Pages
http://nonprofitorgs.wordpress.com/
• 19 Ways NP Can Use SM to Connect with donors
– http://www.slideshare.net/EnergizedCopy/19-waysnonprofits-can-use-social-media-to-connect-with-donors
• Nonprofit Technology Network (NTEN.org)
– Resources by Topic: Social media
http://www.nten.org/learn/bytopic/social+medias
• Google for Nonprofits
– http://www.google.com/nonprofits/
27. Contact Information
Morris County NJ
Website MorrisCountyNJ.gov
Twitter Twitter.com/MorrisCountyNJ
Facebook Facebook.com/MorrisCountyNJ
YouTube YouTube.com/MorrisCountyNJ
Scribd Scribd.com/MorrisCountyNJ
Email CSpencer@co.Morris.NJ.US
National Association of Government Webmasters
Website NAGW.org
Twitter Twitter.com/NAGW
Facebook Facebook.com/NAGW.org
GovLoop Govloop.com/group/NAGW
Email Treasurer@NAGW.org
28. Using Social Media for
Your Nonprofit
Carol A Spencer
Web Manager
County of Morris
April 28, 2011