After visiting the Content Marketing World (http://contentmarketingworld.com/) in Cleveland this year, there were many tips, trends, and takeaways I would like to share with the Cincinnati Copywriting & Content Professionals Meetup group (http://www.meetup.com/Cincinnati-Copywriting-Content-Professionals/). Many of the examples in the presentation are taken from presenters at the conference. I only wish to pass on the information I learned so that content professionals in Cincinnati can better their own work and businesses. This presentation includes tips on social media, content sharing, storytelling, and blogging.

1. Content Marketing World:
Takeaways, Trends, and Tips
@GNGFound
Chase Howell | Digital Content Coordinator
@ChaseHowell10

2. Chase Howell
Digital Content Coordinator
@ChaseHowell10
@GNGFound
Chase Howell | Digital Content Coordinator
@ChaseHowell10

3. @GNGFound
Chase Howell | Digital Content Coordinator
@ChaseHowell10

4. Content Marketing World
Cleveland, Ohio | Sept. 9-11, 2013
@GNGFound
Chase Howell | Digital Content Coordinator
@ChaseHowell10

5. Main Points
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Help not Hype
Be interesting
Become a journalist
Build your authorship
Brand preference is slipping
Videos are a must
Interesting statistics
@GNGFound
Chase Howell | Digital Content Coordinator
@ChaseHowell10

6. Help not Hype
• Be helpful to others, don’t
boost your own brand/image
• Use social media to help first,
promote company second
• Help customers solve
problems in their life, not just
your services
@GNGFound
Chase Howell | Digital Content Coordinator
@ChaseHowell10

7. • Trust is the way to win business success
• Be transparent, even with flaws
• Worry less about selling and more about teaching
@GNGFound
Chase Howell | Digital Content Coordinator
@ChaseHowell10

8. Even if a customer doesn’t
fill out the “Contact Us”
form immediately,
they still may be interested.
@GNGFound
Chase Howell | Digital Content Coordinator
@ChaseHowell10

9. Be Interesting
• Competition on
social media is so
much higher
because you’re up
against personal
relationships
@GNGFound
Chase Howell | Digital Content Coordinator
@ChaseHowell10

10. Make things shareable
• Make it quick
to share
• Make it easy
to share
• Make it cool
to share
@GNGFound
Chase Howell | Digital Content Coordinator
@ChaseHowell10

11. Authorship Example
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Chase Howell | Digital Content Coordinator
@ChaseHowell10

12. Authorship
• Google authorship elevates the writer
• Who the author is could be factored into rank
– Anonymous authors not ranking as high
– Set up rel=auth
• rel=pub hasn’t shown to be as effective
So…market your own authorship, as well as
helping your client.
@GNGFound
Chase Howell | Digital Content Coordinator
@ChaseHowell10

13. Become a journalist
• Write a good hook
to grab reader
attention
• Provide a twist on
trending news,
localize a national
story, nationalize a
local story.
• Offer helpful, useful
information
@GNGFound
Chase Howell | Digital Content Coordinator
@ChaseHowell10

14. Tell a story
Why?
@GNGFound
Chase Howell | Digital Content Coordinator
@ChaseHowell10

15. Brand preference slipping
• Consumer’s preference for marketer’s brands
has declined by average of -1.68% per year
during past decade
Top 6 Brands in Highest Quintile by Category
@GNGFound
Chase Howell | Digital Content Coordinator
@ChaseHowell10

16. @GNGFound
Chase Howell | Digital Content Coordinator
@ChaseHowell10

17. So….
• How do we separate our clients from the
crowd and make them the preferred “brand”
in their market?
@GNGFound
Chase Howell | Digital Content Coordinator
@ChaseHowell10

18. Videos are a must
• 60-90 seconds and dropping
• Spend the most time/money on home page
video explaining what you do, why you do it
• Tell a story (documentary style possibly)
@GNGFound
Chase Howell | Digital Content Coordinator
@ChaseHowell10

19. Interesting Stats
• Consumers are
44% more likely
to engage on a
site if there are
photos
• Consumers are
85% more likely
to engage on a
site if there are
videos
@GNGFound
Chase Howell | Digital Content Coordinator
@ChaseHowell10

20. A/B split testing
• Consider using Optimizely
A
@GNGFound
B
Chase Howell | Digital Content Coordinator
@ChaseHowell10

21. % of U.S. population that owns a smartphone
Has
smartphone
43%
57%
@GNGFound
Isn't with the
times
apparently
Chase Howell | Digital Content Coordinator
@ChaseHowell10

22. Questions?
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chase@gngf.com
@ChaseHowell10
plus.google.com/+ChaseHowell
Connect with me on LinkedIn!
@GNGFound
Chase Howell | Digital Content Coordinator
@ChaseHowell10