Facebook marketing helps in gaining website traffic or attention through Facebook ads. Facebook allows you to reach any segment of people, anywhere, with a very short setup time.

1. Presented By:
Presented Akmela Priya. M
By:
Ishwarya. M
Charulatha. N
Kanmani. E

2. FB Page Creation:
Creating a Facebook fan page is an
amazing way to promote your business,
build awareness for a cause, gather
support for your band, or to advertise in
a number of other ways.

3. Navigate to the following URL in a new tab to create
your business page on Facebook:
https://www.facebook.com/pages/create.php
Choose from one of the following six classifications:
Local business or place
Artist, band, or public figure
Company, organization, or institution
Entertainment
Brand or product
Cause of community

5. https://www.facebook.com/WebMarketingTechniques

6. Landing URL’s/Tabs:

7. Fan Gate Page:
URL:https://www.fac
ebook.com/WebMark
etingTechniques/app_
190322544333196

8. FAQ Page:
URL:https://www.fa
cebook.com/WebM
arketingTechniques/
app_340820536415

9. Event Page:
URL:https://www.fac
ebook.com/WebMark
etingTechniques/app_
106171216118819

10. Facebook Ads
What are FB ads?
Facebook allows you to reach any segment of people,
anywhere, with a very short setup time. Anyone can create
a Facebook ad, whether it’s for a Facebook Page, Event,
App, other destination on Facebook, or your own website.

11. Ad Board Ads:
News Feed Ads : Page Like

12. News Feed Ads : Page Post Engagement

13. Ads @ Right Side

14. Optimized Bidding Rate

15. Power Editor
What is Power Editor ?
A free tool to replace & enhance the capabilities of the bulk up
loader.
Features:
 Custom Audience
 Look alike Audience
 Saved Audience
 Conversion Tracking
 Save time with bulk editing

16. News Feed Ad

17. Ads @ Right Side

18. Custom Audience:

19. General Ads:
Right Side Sponsored Ads:

20. Center Sponsored Ads:
Domain Sponsored Ads:

21. General News Feeds

22. FB Offers
What are Face book Offers?
We can share discounts with our customers by posting
an offer on our Face book Page. When someone claims
an offer, they'll receive an email that they can show at
the Page's physical location to get the discount.

23. Face book Offers

24. Edge Rank

25. Face book Grid Tool
What is Face Book Grid Tool?
Images in your ads and sponsored stories should not
exceed more than 20% text in that image as per
advertising guidelines.
URL: https://www.facebook.com/ads/tools/text_overlay

26. Face Book Insights
Face book Insights
aggregates information
on the sharing and
engagement of website
links spread throughout
Face book. Website
owners can see
information for URLs
from their domains
through the Insights
Dashboard.

27. Face Book Admin Roles
Manager
Can manage admin roles, send messages
and create posts as the Page, create
adverts and view insights.
Content Creator
Can edit the Page, send messages and
create posts as the Page, create adverts
and view insights.

28. Moderator
Can respond to and delete comments on the
Page, send messages as the Page, create adverts
and view insights.
Advertiser
Can create adverts and view insights.
Insights Analyst
Can view insights.

30. Face Book –Social Plugins
Like Button
Let people share pages
and content from your
site back to their Face
book profile with one
click, so all their friends
can read them.
Share Button
The Share button lets
people add a
personalized message to
links before sharing on
their timeline, in groups,
or to their friends via a
Face book Message.

31. Send Button
The Send button lets
people privately send
content on your site to
one or more friends in
a Face book message,
to an email address, or
share it with a Face
book group.
Embedded Posts
Embedded Posts are a
simple way to put public
posts - by a Page or a person
on Facebook - into the
content of your web site or
web page. Only public posts
from Facebook Pages and
profiles can be embedded.

32. Follow Button
The Follow button lets
people subscribe to the
public updates of others
on Face book.
Comments
The Comments box lets
people comment on content
on your site using their Face
book profile and shows this
activity to their friends in
news feed.