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Retail Trends in the Fashion Industry by Clothing Wholesalers for 2016
1. Retail Trends in the Fashion Industry by
Clothing Wholesalers for2016
It’s always good to get an insight of the upcoming trends in your business prior to any major
drift. In past few years, we all have witnessed multi-channel, mobile, big data, Omni-channel and
various other changes in the retail and wholesale online shopping. This year will be no different.
If you are with the fashion industry, we will tell you the retail trends for 2016 that will help all
the clothing wholesalers and retailers.
1. More Payment options
In the retail or wholesale online shopping, it is believed that more payment optionswill be made
available. With better compliance and security, there will be arise in the mobile payments and
COD. Other than this, key payment solutionplayers like Paypal and Mercury are expected to roll
out new payment solutionfor the industry.
2. 2. Shift to mobiles
There was a time when wholesale clothing distributors and suppliers used to hold a store to
sell their product. However, the internet revolution changed the way of shopping for
customers. And the year 2016, we further change the whole aura of wholesale online shopping.
The customers now prefer handy devices for their purchases. In place of change, you can call it a
transformation.
3. Personalized offers
3. 'Only price', it no longer matters to the customer. It will be good to understand the customers
before making any offer. Any offer should be a good proportion of products, discounts, price and
the marketing strategy. A personalized offer optimization will be apter for any organization.
4. Bigger unified data
The wholesale apparel suppliers and distributors along with apparel retailers normally keep their
online and offline data separately. In 2016, the retailers and wholesalers will try to unify both the
online and offline data to get a more comprehensive picture of the business. This would help
them to understand the tendency of the customer along with the other hidden business secrets.
4. 5. Reducing friction in the online shopping
In this fast pace world, nobody wants to waste their time and energy in repeating things. This
wastage of time and energy is considered as friction, which needs to be removed by the
wholesale clothing distributors, clothing retailers and wholesale clothing suppliers. This could
be done by removing friction from offer redemption, repeated orders, and transaction.
6. Social media involvement
5. The most recent trend of 2016 would be that the social Media is playing the biggest role in the
wholesale online shopping. This trend will further intensify in the coming months. The review
and the comment section of these social media sites will be the game changer.
7. Stocking up is no longer beneficial
There was a time when wholesalers and retailers used to pile up a whole lot of stock in order to
attract their customers. But, the time has completely changed now. The customer already has a
wide range of wholesale clothing line up in front of them. They now prefer the unique items in
comparison to the wide range.
6. 8. Integration of Omni-channels
There are various wholesale apparel suppliers and retailers who offer either the online mode of
shopping or the offline mode of shopping. But in 2016, the change is bound to happen. Most of
the industries will offer both online and offline mode of shopping for their products. In short, one
could say that Omni-channels will come into being.
9. TV shopping
7. Yes, other than online and offline shopping trends, 2016 will witness the growth of TV shopping.
The e-commerce is already at its peak but, the focus will be slightly shifted on the TV shopping
for sure.
10. Merging of brands and retailers
It is not something very new,however, this will further enhance in 2016. The difference between
the brand sand retailers are getting blurred with each passing day. The direct-to-customer model
is the latest trend in the industry. The wholesalers, retailers, and manufacturers will try to directly
get in touch with the customer without a middle man.
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