The document appears to be notes from a Google AdWords 101 course, covering various topics about using Google AdWords such as how people use search engines like Google to find information, how paid keyword advertising works versus organic search results, how contextual ads are placed on websites near related content, how geographic filters can target ads, and how to stay within best practices and monitor reputation when using AdWords.

1. Google AdWords 101
Wednesday, March 25, 2009

2. It’s not the newspaper
Wednesday, March 25, 2009

3. I want to buy a plant
Wednesday, March 25, 2009

4. found it!
Wednesday, March 25, 2009

5. Google is my home page
Wednesday, March 25, 2009

6. Where people come from
(Google analytics)
Wednesday, March 25, 2009

7. People go through Google or Yahoo
Wednesday, March 25, 2009

8. People use
keywords to hunt
Wednesday, March 25, 2009

9. paid vs. organic search
Wednesday, March 25, 2009

10. Keyword search
~ Google AdWord returns
Wednesday, March 25, 2009

11. Contextual ads
placed near related content
Wednesday, March 25, 2009

12. Spam recipe for sale in my email
Wednesday, March 25, 2009

13. Ads on maps
Wednesday, March 25, 2009

14. people say nice things about you ;~)
Wednesday, March 25, 2009

15. Not finding what I want
Wednesday, March 25, 2009

16. Still not found
Wednesday, March 25, 2009

17. Found outside of news, with automatic
region filter
Wednesday, March 25, 2009

18. hunting for gardening stories
Wednesday, March 25, 2009

19. Digging in the dirt
Wednesday, March 25, 2009

20. Being found when they’re looking but
don’t know your name
Wednesday, March 25, 2009

21. Pay what you want and only pay per click
Wednesday, March 25, 2009

22. Different keywords are different prices
~depending on demand
Wednesday, March 25, 2009

23. planting a garden for a nickel!
Wednesday, March 25, 2009

24. There are rules and guidelines
~best practices
Wednesday, March 25, 2009

25. create an email alert
Wednesday, March 25, 2009

26. reputation monitoring
Wednesday, March 25, 2009