3. www.visitcornwall.com
Defining objectives
• To attract new visitors to Cornwall
(when we need them)
• To maximise repeat business
(when we need it)
• To maximise visitor spend
4. www.visitcornwall.com
Awareness
• Online PR
Consideration/
• Social media
information search
• Viral
• Content on 3rd party
• SEM
websites
• Website Decision
• Blog
• Content on 3rd party sites
• Website Visit
• Mobile
• Website
• Social media + Post Visit
• Social media
• (ECRM)
8. www.visitcornwall.com
Defining objectives
• A must-visit portal to visit virtually before visit you
physically
• Presents content to wide range of visitors depending
on their holiday needs / interests / time of travel
• A website is most powerful when it recognises the
needs of the user and provides what’s relevant to
them as soon as possible in the user journey
• Pitches the right products to the right customer
• Only presents information that is relevant to them