PPC and SEO are two search marketing channels with different advantages and disadvantages. PPC provides faster results but is more expensive, while SEO has lasting effects but takes more time and effort. Using both together can maximize their benefits - PPC for immediate traffic and SEO for long-term organic rankings. Together they provide a comprehensive search engine marketing strategy.

2. PPC vs SEO
1. What is PPC and SEO
- Definition and of PPC
- Definition of SEO
2. Pros and cons PPC and SEO
- Advantages and disadvantages of PPC
- Advantages and disadvantages of SEO
3. What if I use them together?
- The way how PPC and SEO could be the best
tools for online marketers
4. Conclusion

3. PPC
Definition:

4. SEO
Definition:

5. Pros and cons PPC and SEO
Search marketing consists of two channels: PPC (pay-per-click) and SEO (search engine
optimization). Both channels have advantages and disadvantages you need to consider before
committing resources to either approach.
Advantages of PPC
• PPC brings faster or much more immediate results than SEO.
• Specific keywords can be targeted in PPC, thus bringing in highly-targeted traffic.
• You also do not have to worry about search engine algorithms when you are doing PPC .

6. Pros and cons PPC and SEO
Disadvantages of PPC:
• The expense associated with a campaign is the biggest drawback of PPC.
• Choosing keywords for your campaign can also be hard
• But the most important thing to remember about PPC is that it has no lasting effects as a traffic generation
method.

7. Pros and cons PPC and SEO
The Advantages of Search Engine Optimazition
• With SEO, your web pages would get listed on the search engine results pages,
in organic search results.
• SEO can add value to your website
• SEO can also help you build an authority site.
• SEO can bring consistent results that last.

8. Pros and cons PPC and SEO
The disadvantages of Search Engine Optimazition
• SEO is labor-intensive.
• Aside from the amount of work involved, SEO requires
sustained effort.
• It will take time for you to see returns for your efforts. SEO is a
game of patience and is certainly not for quick results

10. The Advantages of using PPC and SEO together
• Use SEO to get high rankings on the SERPs for your web pages, and use PPC to
promote short term projects like product launches and/or limited time offers.
• SEO is more for the long term while PPC is for short term or more immediate
results.
• Some of the most powerful SEO strategies blend PPC and SEO, taking advanatge of
both systems.
• Search Engine Marketing is not an easy function.

11. @charlieoszvald
charlie@higherclick.com