1. Charlia Acree
COMM352
March 2012

3.  iPhone Users
 25,000 people
signed up the first
day
 27 million registered
users (12 Mar 2012)
 400 million photos
shared to date with
60 photos shared
per second

4.  Interact with Friends
 Fast and Easy photo sharing
 Comments and Likes
 Search #hashtags
 Connect to other social media platforms
 Personalized
 Apply a filter

6.  http://socialfresh.com/brands-on-
instagram/
 Product Development and Customer
Engagement
 Used mostly in Sports, News, Fashion and
Entertainment, Politics
 For…insights, backstage passes, additional
place for supporting or iconic visual aids
 To integrate with pop culture and quick way
to interact with audiences– minimal effort

8.  Similar to other SM
platforms
 Default Public
 Set to
Private, only
followers can see
pictures
 Manageable
Account Settings

9.  Creative, original
 Integrates photo sharing such as picasa or
flickr with social media aspect i.e.
Followers, like and comment buttons
 Links to other platforms
(Twitter, Facebook, Tumblr, Pinterest)
 Free global tool, saves to phone
 Fun ways to enhance its usage: created a
new market
http://content.photojojo.com/websites/10-
rad-new-instagram-apps-and-sites/

10.  Must have an iPhone (Android version soon to
be released)
 Based in a phone application, but now
accessible and manageable online through
online interface - http://web.stagram.com/
 Can’t upload pictures from any other
location
 Privacy restrictions