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Key Speaker
    Melanie Swift M.N.M
Director of Nonprofit Services
       CharityNet USA

        Administrator
        Nicole Roach
    Marketing Coordinator
   HBIF Meeting 12-09
       CharityNet USA
• CharityNet USA: A “One-stop” resource
  center for nonprofit organizations
  nationwide!
• Key Speaker: Melanie Swift

• Questions
• Recorded Webinar Available At:
http://www.charitynetusa.com/webinararchive/index.php
• Introduction to the top reasons nonprofits fail.

• The current state of nonprofit organizations.

• Characteristics that can make or break any
 nonprofit leader.

• The top 5 reasons for nonprofit failure & how to
 avoid those dire mistakes!
• Americans flock to
  starting a nonprofit for
  variety of reasons:
   Help the Community
   Feels Good
   Tax breaks
   A Need to Contribute
   Personal development
Nonprofit
organizations are
   prone to a
 variety pitfalls.
These can be so
 dangerous that
they can turn any
   organization
     belly-up!
• Damage to the nonprofit sector from
  the recession is mounting.

• The financial situation for nonprofits has
  worsened in the past six months, while
  the need for their services has
  increased.
A Head for
   Business                    Confidence



                                      Goal Setter
 Desire to do
   Good              Joe
                Nonprofit Leader

                                      Organization
Sincere                                  Skills




 Flexible                              Responsive
• Build a Solid Capital Structure

   Keep Strict Money Records

   File all Documents & Forms
    Correctly & On Time

   Set Aside Seed Money

   Evaluate Want vs. Need
• Consider the following:
  • Small donors are just as
    important as large donors.
  • Don’t expect donors to
    maintain or increase the size
    of their contribution each
    time they give.
  • Thank every donor in every
    way possible!
  • Build Strong Relationships.
• Learn how to market cost-effectively and time-
  effectively.
• Target your marketing efforts with intense research.
• Create a marketing plan with a budget.
• Build strong relationships - Word of Mouth is one of the
  strongest marketing tools!
• Make the marketing campaign and materials
  interesting and accessible
?
• Get a Website !
• If you have a website Make it-user-friendly by:
     • Avoiding Bulky language
     • Making sure your contact information is
     accessible & accurate
     • Having strong content
     • Making sure nothing is further than “two clicks”
     deep
     • Displaying your mission in a clear area
     • Having an online donations page
RESEARCH & PREPARE!
501(c)(3)
• Do not pay federal corporate income tax.
• In most cases, do not pay state corporate,
  franchise, excise, sales, and use taxes.
• Can offer individual and corporate donors
  a tax deduction for their contribution.
• Eligible to receive
  foundation grants.
• Eligible for lower postal
  rates.
• Viewed as a whole as
  reputable organizations.
Nonprofit
Does Not
Mean Tax
Exempt!
• Growing your nonprofit and building
  awareness is not impossible during the
  current economic conditions…. It may just
  take a little extra creativity, planning and
  motivation along the way!
• Build a solid source of funding, plan and
  execute marketing initiatives and take things
  one step at a time!
• Nonprofit Grant Writing: 6-3-2010 3pm EST
• Nonprofit Board of Directors 20 Best Practices:
  6-10-2010 3pm EST
• Developing a Strategic Plan: 6-17-2010 3pm EST
• CharityNet Nonprofit Services
  •   501c3 Prep
  •   Grant Writing
  •   Strategic Planning
  •   Website Development
  •   Graphic Design
  •   Marketing
  •   Bookkeeping & Accounting
  •   Nonprofit Services
• Contact Us
  • Nicole Roach: Nicole@bizcentralusa.com
  • Melanie Swift: Melanie@bizcentralusa.com
  • Visit www.CharityNetUSA.com or Call 407-857-9002




  www.twitter.com/charitynetusa    Facebook Fan Page:
                                    CharityNet USA

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Top reasons nonprofits Fail

  • 1. Key Speaker Melanie Swift M.N.M Director of Nonprofit Services CharityNet USA Administrator Nicole Roach Marketing Coordinator HBIF Meeting 12-09 CharityNet USA
  • 2. • CharityNet USA: A “One-stop” resource center for nonprofit organizations nationwide! • Key Speaker: Melanie Swift • Questions • Recorded Webinar Available At: http://www.charitynetusa.com/webinararchive/index.php
  • 3. • Introduction to the top reasons nonprofits fail. • The current state of nonprofit organizations. • Characteristics that can make or break any nonprofit leader. • The top 5 reasons for nonprofit failure & how to avoid those dire mistakes!
  • 4. • Americans flock to starting a nonprofit for variety of reasons:  Help the Community  Feels Good  Tax breaks  A Need to Contribute  Personal development
  • 5. Nonprofit organizations are prone to a variety pitfalls.
  • 6. These can be so dangerous that they can turn any organization belly-up!
  • 7. • Damage to the nonprofit sector from the recession is mounting. • The financial situation for nonprofits has worsened in the past six months, while the need for their services has increased.
  • 8. A Head for Business Confidence Goal Setter Desire to do Good Joe Nonprofit Leader Organization Sincere Skills Flexible Responsive
  • 9.
  • 10.
  • 11. • Build a Solid Capital Structure  Keep Strict Money Records  File all Documents & Forms Correctly & On Time  Set Aside Seed Money  Evaluate Want vs. Need
  • 12.
  • 13. • Consider the following: • Small donors are just as important as large donors. • Don’t expect donors to maintain or increase the size of their contribution each time they give. • Thank every donor in every way possible! • Build Strong Relationships.
  • 14.
  • 15. • Learn how to market cost-effectively and time- effectively. • Target your marketing efforts with intense research. • Create a marketing plan with a budget. • Build strong relationships - Word of Mouth is one of the strongest marketing tools! • Make the marketing campaign and materials interesting and accessible
  • 16. ?
  • 17. • Get a Website ! • If you have a website Make it-user-friendly by: • Avoiding Bulky language • Making sure your contact information is accessible & accurate • Having strong content • Making sure nothing is further than “two clicks” deep • Displaying your mission in a clear area • Having an online donations page
  • 18.
  • 21. • Do not pay federal corporate income tax. • In most cases, do not pay state corporate, franchise, excise, sales, and use taxes. • Can offer individual and corporate donors a tax deduction for their contribution.
  • 22. • Eligible to receive foundation grants. • Eligible for lower postal rates. • Viewed as a whole as reputable organizations.
  • 24. • Growing your nonprofit and building awareness is not impossible during the current economic conditions…. It may just take a little extra creativity, planning and motivation along the way! • Build a solid source of funding, plan and execute marketing initiatives and take things one step at a time!
  • 25. • Nonprofit Grant Writing: 6-3-2010 3pm EST • Nonprofit Board of Directors 20 Best Practices: 6-10-2010 3pm EST • Developing a Strategic Plan: 6-17-2010 3pm EST
  • 26.
  • 27.
  • 28. • CharityNet Nonprofit Services • 501c3 Prep • Grant Writing • Strategic Planning • Website Development • Graphic Design • Marketing • Bookkeeping & Accounting • Nonprofit Services
  • 29. • Contact Us • Nicole Roach: Nicole@bizcentralusa.com • Melanie Swift: Melanie@bizcentralusa.com • Visit www.CharityNetUSA.com or Call 407-857-9002 www.twitter.com/charitynetusa Facebook Fan Page: CharityNet USA