Weitere ähnliche Inhalte Ähnlich wie Advanced Social Media Marketing Tips for Apartment, Property Management and Multifamily Marketing Professionals (20) Kürzlich hochgeladen (20) Advanced Social Media Marketing Tips for Apartment, Property Management and Multifamily Marketing Professionals1. advanced social marketing
BEST PRACTICES
with Charity Zierten
Socially Engaged Marketing, GNAA and vendor sponsors
are not affiliated with nor endorse the following publicly
available social networking tools and resources.
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4. did you know that fans can reply with photo?
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5. tag fans who comment &
local businesses
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7. invite contacts via EMAIL
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8. target facebook ADS with POWER
EDITOR
using Chrome
Good Article:
How Use Your Email Database For
Targeted Facebook Advertising:
http://bit.ly/1l18pPI
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9. search & reply to INCREASE traffic
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10. search & reply to INCREASE engagement
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13. reasons we SHARE
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It is hilarious
It is incredible or unbelievable
It is deeply emotional
It agrees with our world view
It makes us stop and think
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15. reasons we SHARE
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It isn’t covered by mainstream media (yet)
It will make someone smile
It is dramatic
It is embarrassing
It is provocative (but SFW)
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18. culture of CONTENT
• Calls-to-Action
• Quality “share-worthy” content:
• Entertaining
• Educational
• Engaging
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19. educate, excite & AMAZE
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20. you can share statistics…
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21. & you can share the love
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26. ©2012 AppFolio, Inc. All Rights Reserved.
©2014 Socially Engaged Marketing® All Rights Reserved.
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27. entertain, humor & PERSONALITY
leased in 24 hours!
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28. inspire, motivate & ENCOURAGE
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29. tap into the spirit of the community
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36. what NOT to POST
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37. PRO TIPS:
Tools of the Trade
people remember
STORIES over facts
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38. facebook pro TIPS
• Tell your story in the cover photo
• Add descriptions to ALL images, including
cover photos and profile images
• Include links in descriptions to drive traffic
• Update the “about” section
• Remove dead apps
• Add multiple URL’s for social sites
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39. more facebook pro TIPS
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40. Video Solution:
Download Facebook videos then
upload to your Facebook page for
optimal performance.
(instead of sharing)
http://facebookvideoz.com/
more facebook pro TIPS
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41. • Hide ratings (if there aren’t any positive)
• Update Facebook page name, custom URL
• Turn on comment replies and allow fans to
post to the page
• Enable suggested pages to appear when
competitor pages are “liked”
• Determine when fans are online and
schedule content
more facebook pro TIPS
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42. know when to POST
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43. social pro TIPS
• Use images for greater exposure
• Determine when fans are online and
schedule content throughout the day
• Encourage and inspire user-generated
content
• Tag and compliment other local businesses
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45. Image tools for sharing quotes:
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Recite
http://www.recitethis.com
Quozio
http://quozio.com
Pinwords http://www.pinwords.com
Pinstamatic http://pinstamatic.com
more social pro TIPS
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48. Image tools for creating infographics:
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Easel.ly http://www.easel.ly
Infogr.am http://infogr.am
Visual.ly http://visual.ly
Piktochart http://piktochart.com
more social pro TIPS
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49. Slidely is the new Animoto
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50. advanced social marketing
BEST PRACTICES
with Charity Zierten
Find this presentation:www.fb.com/SoEngaged
Copyright ©2014 Socially Engaged Marketing® All rights reserved.
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