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Non-page load interactions
⢠The standard âout-of-the-boxâ GA tracking will only track pages
being loaded.
⢠Everything else â interactions with widgets, clicks on outbound links,
purchase data, etc. â wonât be tracked unless we implement extra
tracking.
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Events
⢠Allows for a more structured approach to tracking interactions.
⢠You can define categories, actions, labels and values for each event. E.g.
Category = Video
Action = Play / Pause / Completed
Label = âVideo titleâ
⢠Works by calling the _trackEvent() method, instructions here:-
_trackEvent(category, action, opt_label, opt_value)
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Custom variables
⢠Allow you to apply additional âlabelsâ to your visitors and pages.
⢠Custom variables are name-value pairs
e.g. âLogged inâ â âYesâ / âNoâ.
⢠They have 3 types / scopes:-
i. Visitor
ii. Page
iii. Session
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Extra info for pages
⢠When the info that
GA offers for your
content pages isnât
enough, use page
level custom
variables..
You could also use date or category.
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Lead data capture
⢠Example: asking for
organisation name before
allowing users to
download a document.
Category = âAccess
Resourceâ
Action = Organisation
Label = Document title
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Time on site: What does good look like?
⢠Common question: How do we know whatâs working well.
⢠Answer: Measure it against your own objectives.
⢠Where the numbers converge with higher conversions, thatâs
what you should be aiming for.
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Do You Need Google Tag Manager?
⢠Free, enterprise level tag management system.
⢠Easy to use web interface.
⢠Add marketing tags using validated templates.
⢠Fire tags based on rules.
⢠Publish and update tags in seconds.
⢠Preview and test before publishing.
⢠Version control with roll-back capability.
⢠Multi-user support with multi-level access control.
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Advanced Segments (Old)
⢠Advanced Segments enabled us to look at data for a specified type of
visit. Examples include:
â Viewing the âLanding pagesâ report for PPC traffic
â Viewing the âTop Eventsâ report for mobile / tablet visits
â Splitting data from all reports between Brand and Non-Brand traffic
⢠These old Advanced Segments are âVisit-basedâ.
⢠GA has many in-built advanced segments, including paid search traffic
visits, tablet visits, mobile visits and non-bounce visits. We can also create
our own custom advanced segments.
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Unified Segments (New)
⢠Starting Mid-July 2013, Google started rolling out a completely the
new âUnified Segmentsâ tool replacing the old Advanced
Segmentation.
⢠The traditional method of segmenting at Visit-level is still available.
⢠Two new + exciting ways of segmenting were introduced:-
â âUser-levelâ segmentation (instead of isolated behaviour, we can
now look at âcumulative behaviourâ, e.g. donation revenue /
user)
â âSequenceâ based segmentation (You can specify an order in
which the actions occurred at visit / user level)
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âVisitâ and âUserâ based segmentation
⢠What do âVisit-basedâ & âUser-basedâ mean?
IndividualâHitsâ
Multiple visits = One âUserâ / âVisitorâ
2
4
3
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Advanced Segments â Where To Go
⢠Narrow down the list of advanced
segments using the tabs, or using
the search box.
⢠Click the checkbox next to the
desired segment and click âApplyâ
to apply it.
⢠Click â+ Create New Segmentâ to
create your own custom segment.
⢠Segment can be edited, copied
shared or deleted by clicking the
cog symbols on the right.
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Advanced Segments
⢠Once applied, advanced segments will stay applied until they are
unselected.
⢠They can be selected by checking the checkbox just next to the
segment name and clicking apply. They can be unselected in a
similar way.