6. 6
TIP
INSIGHT: Most fundraisers are new and lacking confidence.
• 80% of participants were first timers at the City2Surf
• 19% are primarily fundraising motivated.
• 40% of people who have fundraising as a primary focus raised over $1,000
• 36% had ‘low commitment’ to fundraising
• 30% were not confident of reaching their target
Segment communications into new and established. Inspire and give
confidence
7. 7
Acknowledge the effort as well as the funds raised. Many people may not
reach their target but they should feel fantastic about choosing you.TIP
INSIGHT: A lack of clarity around what I can achieve leads to
disappointment.
• 43% report being disappointed with their own fundraising effort.
• Only 12% of fundraisers report being given a target to achieve.
8. 8
INSIGHT: The 80:20 or 62:16 rule.
• 16% of fundraisers delivered 62% of the income
9. 9
INSIGHT: A higher target is associated with higher income and
potential to exceed.
Focus efforts on the 16%. Identify them by ambitious but realistic target settingTIP
11. 11
Provide your fundraisers the information they need to make personal and relevan
Request
TIP
INSIGHT: Be specific, tangible and personal – strongest
influencers of value.
12. 12
Check that your fundraisers are following up their initial asksTIP
INSIGHT: Fundraisers who follow up initial requests raise more.
14. 14
Consider P2P fundraising as a type of regular giving. Establish one or two key eve
for them to join in each year. Frame beat your previous amount as a guide.
TIP
INSIGHT: P2P fundraisers are willing to do more of the same.
15. 15
Insight: Asking again.
9 months seems to be the optimum time for asking friends again.
Respect the time interval
TIP
16. • 42% of donors say they would respond to specific ask
• 52% said they would of given more if asked
Suggest fundraisers ask for a specific amount that is more than $50
and will make a difference
TIP
INSIGHT: Fundraisers are still not providing insight or guidance
on what to donate.
17. 17
Develop a peer donor contact strategy. They could be your warmest leads.TIP
INSIGHT: Peer Donors may be your donors already.
18. 18
Insight: Over 70% of fundraisers ran with a friend,
family member or as part of a team.
Use friends to recruit more fundraisers - Consider ‘member get a member’
programmesTIP
19. 19
• The psychology of teams is very
powerful
• Teams report help with training and
‘companionship’ as the most
important benefits.
• Fundraising help and advice is a
secondary benefit.
Help team captains inspire fundraisingTIP
INSIGHT: Get teams to focus on fundraising.