How to create a tone of voice from scratch

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CharityComms

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a few words about innocent

Dan Germain
Head of Creative

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How to create a tone of voice from scratch

1. a few words about innocent Dan Germain Head of Creative

2. what’s the big idea?

5. what’s the big idea?

6. start small, but do start

7. know what you care about

9. the main thing

10. the main thing?

11.

12. be interesting

13. be interesting

14. be interesting

15.

16.

17.

18.

19. be consistent

20. keep talking

21. still talking…

22. conversation is free

23.

24. listen up, open up

25.

26.

27. Fruitstock RIP

28.

29. listen up, open up