Katie Tait, Maggie's Cancer Caring Centres Communications on a shoestring conference www.charitycomms.org.uk/events

1. Communications
on a Shoestring
Conference
27 June, 2012, London
#shoestringcomms

4. “Above all what
matters is not
to lose the joy
of living in
the fear of
dying”
Maggie Keswick Jencks -
Founder

11. •“Maggie’s provides high quality,
innovative support for cancer
patients and survivors”
•“Maggie’s is an excellent
example of supporting lifestyle
change, so that attitudes and
behaviours can change positively
for the long-term”
•Professor Mike Richards CBE, National Clinical
Director for Cancer

13. Our problem is
not enough
people know
about us!!

14. 14% in London;
63% in Scotland

15. How can we solve
this problem and
with £0?

16. Our unique selling points
Founder’s story
Architecture
Art
Design
Gardens
Local community

17. 1. Contacts
1. Creativity
1. Confidence

28. BUT... how to
build a
campaign?

33. How to involve
the whole
organisation?
Something in it
for everyone