Easy, low cost ways to improve your website

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CharityComms

Jim Raymond, Baigent Digital www.charitycomms.org.uk/events

Technologie Design

Easy, low-cost ways to
improve your website
Jim Raymond

Low cost ways to:
Understand your users

Improve your website

Get more users

User questions
• What did you want to do last time you visited
our website?
• How easy was it to complete what you wanted
to do?
• Was there anything you were unable to do?
• How would you rate our website out of 10?
What do we have to do make it a 10?
• Is there anything we can add to the site to
encourage you to donate to us next time you
visit?
See http://askcharity.org.uk/blog/2010/05/if-in-
doubt-ask-the-audience/

User groups
• Service users
• Donors
• Campaigners
• Volunteers
• Shoppers
• Subscribers
• Followers

Openhallway.com Free for 10 min sessions, $19 per month
500MB

Silverbackapp.com Free 30 day trial, $69.95 to buy

Key metrics
• Audience – goal – value – volume
(repeated for each primary audience group)
• Finding your website
• Page impressions/visits/estimate of visitors
• Where do people leave?
• Site search – what are people looking for?
• Conversion rates for funnels

SurveyMonkey.com Free 100 tests, £19.95/month 1,000 tests

PollDaddy.com Free 100 tests, £200/year 1,000 tests

Key questions
• Is it clear what you want your users to do on the
homepage?
• Are all key goals signposted on the homepage?
• Is there a relevant call to action on every page?
• Do you check every page once every three
months?
• Do you review the usage of every page once a
year?

Open Source CMS
• Wordpress
• Joomla
• Drupal
• Dotnetnuke
• Umbraco

fivesecondtest.com pricing starts at free, 100 responses
$20/month

Navflow.com pricing starts at free, 100 responses $20/month

Clickdensity.co.uk Free for up to 5000 clicks, then £2.50 per
month

Powermapper.com £99 standard edition single licence

Adwords.google.co.uk Cost varies depending on usage

Easy, low cost ways to improve your website

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Easy, low cost ways to improve your website

1. Easy, low-cost ways to improve your website Jim Raymond

2. Low cost ways to: Understand your users Improve your website Get more users

5. User questions • What did you want to do last time you visited our website? • How easy was it to complete what you wanted to do? • Was there anything you were unable to do? • How would you rate our website out of 10? What do we have to do make it a 10? • Is there anything we can add to the site to encourage you to donate to us next time you visit? See http://askcharity.org.uk/blog/2010/05/if-in- doubt-ask-the-audience/

6. User groups • Service users • Donors • Campaigners • Volunteers • Shoppers • Subscribers • Followers

7. Openhallway.com Free for 10 min sessions, $19 per month 500MB

8. Silverbackapp.com Free 30 day trial, $69.95 to buy

9. Google.com/analytics Free

10. Key metrics • Audience – goal – value – volume (repeated for each primary audience group) • Finding your website • Page impressions/visits/estimate of visitors • Where do people leave? • Site search – what are people looking for? • Conversion rates for funnels

11. Alexa.com free

12. SurveyMonkey.com Free 100 tests, £19.95/month 1,000 tests

13. PollDaddy.com Free 100 tests, £200/year 1,000 tests

14. 4qsurvey.com Free

15.

16. Google Page Speed Free

17. Key questions • Is it clear what you want your users to do on the homepage? • Are all key goals signposted on the homepage? • Is there a relevant call to action on every page? • Do you check every page once every three months? • Do you review the usage of every page once a year?

18.

19. Feedburner.google.com Free

20. Disqus.com Free

21. Open Source CMS • Wordpress • Joomla • Drupal • Dotnetnuke • Umbraco

22. Salesforce.com/uk Free

23. fivesecondtest.com pricing starts at free, 100 responses $20/month

24. Navflow.com pricing starts at free, 100 responses $20/month

25. Clickdensity.co.uk Free for up to 5000 clicks, then £2.50 per month

26. Google.com/WebsiteOptimizer Free

27.

28.

29. IIS SEO Toolkit Free