Auroch Digital www.charitycomms.org.uk/events

1. Digital Communications Conference
How games can help your charity
Tomas Rawlings, Creative Director, Auroch Digital

2. Tomas Rawlings
Creative Director, Auroch Digital
@tomasrawlings
tom@aurochdigital.com

3. Example of Work - Star Wars: Battle for Hoth (Lucas Arts/THQ)
Tomas Rawlings
Creative Director, Auroch Digital
@tomasrawlings
tom@aurochdigital.com

4. Example of Work - Filth Fair (Wellcome Trust)
Tomas Rawlings
Creative Director, Auroch Digital
@tomasrawlings
tom@aurochdigital.com

5. Who is Playing Games?

6. Games Grow Up (a Bit)...

7. Games Grow Up (More)...

8. Games Grow Up (Still More)...

9. Who is Now Playing Games?
- Games industry is growing 10% per year
- 74% of 12-15 year-olds have a games console in their bedroom
- Average social gamer was in fact a 43 year-old woman
- 58% of women and 56% of men play games online (with 13% and
10% respectively of those groups playing them daily)

10. Where are we playing games?
Where are we playing games?

11. How are we playing games?
- 52% of gamers report playing games where they think about
moral and ethical issues
- "Good games create good learning in order to create good
problem solving and, in the act, create deep engagement and
satisfaction." (Gee 2009:39)

12. How Can We Use Games?
- Outreach
- Education
- Fund Raising
- Gamification

13. Games as Outreach (High Tea's 3 million
plays)

14. Games as Education
(Sweatshop: How Efficiency Costs People)

15. Games as Fund Raising (SEGA's $240,000 App Drive)

16. Gamification (e.g Double Impact)

17. Some Hints and Tips...
- Games are not a Panacea (300 apps per day released)
- Cost of Development (5K to 25million)
- Charity and Games is Underdeveloped
- Does your charity offer an audience?
Opportunities; Games Jam, Students, New developers

18. Thanks! - Notes Online at AurochDigital.com
Tomas Rawlings
Creative Director, Auroch Digital
@tomasrawlings
tom@aurochdigital.com