Media strategy has been a crucial strand of Time to Change, a campaign run by mental health charities Mind and Rethink Mental Illness. Alison and Hayley will draw out actionable learning about working effectively with the media, including how they were able to capitalise on the recent controversy over 'mental patient' Hallowe'en costumes, their programme of seminars for journalists and other media creators and the annual Mind Media Awards

1. Hayley Richardson-Roberts
Time to Change, Communications Manager
Alison Kerry
Mind, Head of Media
www.time-to-change.org.uk

2. Stigma - what’s the problem?
• 9 out of 10 people report facing stigma because of their
mental health problems.
• 60% said that stigma and discrimination are either as
damaging and distressing as, or more damaging than,
the symptoms of their mental illness.
• 35% said that stigma had made them give up on their
ambitions, hopes and dreams for their life.
• 27% said stigma had made them want to give up on life.

3. What is Time to Change?

4. Proactive PR campaigns

5. Promoting local events & projects

6. Reactive media opportunities

7. Reactive media opportunities

8. Media coverage of mental health problems

9. Online media resources

10. Media advisory service

11. Media networking events

12. Mind Media Awards 2013

13. Mind Media Awards 2013

14. Thank you – any questions?