Emma Wilson, internal communications manager, David Hamilton, head of public relations and engagement, Douglas Dowell, PR and engagement officer Action for Children
Set the scene – chance to get background messaging in before people know who is affected and how. Start the journey as early as you can. Build trust and transparency in this phase. Who is the messenger? The change or bad news will need a face. Look people in the eye – never announce in writing / time announcements in detailIt’s ok to talk! Questions and answers and established regular communications.