Solutions to Global Counterfeiting in 2014
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As more and more consumer products enter the market every year, there is an equal upswing in counterfeit products crossing our borders to divert legitimate sales. It’s time to take a proactive approach to this problem. This slide deck from our April 30, 2014 webinar explores the results of the recently published Department of Homeland Security Fiscal Year 2013 Intellectual Property Rights Seizures Statistics, and tactics a business can take to work directly with the Department of Homeland Security to reduce counterfeit products making their way into the marketplace. This slideshow covers • Products counterfeiters are targeting most; • Ways counterfeit products are making their way across borders; • Changes in counterfeit product statistics from 2012 to 2013; • Steps you can take to secure your trademark; • How to work with Department of Homeland Security (DHS); • Other preventative measures Let us know if you have any questions, we look forward to hearing from you!
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Solutions to Global Counterfeiting in 2014
- 1. Channel IQ 350 W Ontario St, 6th & 7th Floors Chicago, IL 60654 312.846.1199 www.channeliq.com Channel IQ | Know What You Don’t Know Series: Global Counterfeiting in 2014 Tactical Solutions to Solving Your Problems David Howell | Director, Brand Protection, Channel IQ David Lukasik | Principal, LTE, Inc.
- 2. David Howell Channel IQ Introductions Today’s Guest Speakers Dave Lukasik LTE, Inc. 2
- 3. 3 Intellectual Property Rights Seizures Statistics Results | Fiscal Year 2013
- 4. 4 pharmaceuticals 8% Counterfeit 2013 Top 5 Most Counterfeited Items by Seizure watches 8% Handbags/wallets 8% electronics 20% apparel/accys. 35%
- 5. 5 Counterfeit 2013 Top 5 Most Counterfeited Items by MSRP pharmaceuticals 5% $80MM apparel/accys. 7% $116MM+ electronics 8% ~$150MM watches 29% $500MM+ Handbags/wallets 40% $700MM+
- 6. Counterfeit • The number of IPR seizures increased nearly 7% from 22,848 in FY 2012 to 24,361 in FY 2013. • The estimated MSRP of seized goods increased from $1.26 billion in FY 2012 to $1.74 billion in FY 2013. • Average daily seizures totaled just over 66 seizures per day, with an average MSRP of each seizure being slightly more than $71,500. 2013 by the Numbers 7
- 7. Counterfeit • For the first year since FY 2005, footwear seizures are not one of the top 5 commodities seized. • Overall sports jerseys made up almost 29% of all seized counterfeit shipments. • Additionally, 1,413 domain names distributing counterfeit merchandise were seized 2013 by the Numbers 8
- 8. Counterfeit 2013 Shipping | How are they getting here? $1.1 BILLION $364 MILLION $76 MILLION $202 MILLION 9
- 9. Counterfeit 2013 by the Numbers | The Sources INDIA $20MM 1% HONG KONG $437MM 26% CHINA $1.1B 68% 10
- 10. 10 IF YOU ARE FAR FROM YOUR ENEMY, MAKE HIM BELIEVE YOU ARE NEAR. - Sun Tzu
- 11. Partnering with the Department of Homeland Security Dave Lukasik 11
- 12. Partnering with Homeland Security Counterfeiting is Illegal The Good News: There are tools in place to support your Brand Protection efforts 12
- 13. Partnering with Homeland Security • Record your registered marks with DHS ▪ https://help.cbp.gov/app/answers/detail/a_id/271/kw/IPR/ • Develop and distribute a Counterfeit Education Guide Protecting your Trademarks in the USA 13
- 14. Partnering with Homeland Security Counterfeit Education Guide | A Sample 14
- 15. Partnering with Homeland Security Counterfeit Education Guide | A Sample 15
- 16. Partnering with Homeland Security Counterfeit Education Guide | A Sample 16
- 17. Partnering with Homeland Security • Record your registered marks with DHS ▪ https://help.cbp.gov/app/answers/detail/a_id/271/kw/IPR/ • Develop and distribute a Counterfeit Education Guide • Develop and deliver targeted training • Share data for targeted enforcement Protecting your Trademarks in the USA 17
- 18. Partnering with Homeland Security • Suspect Package intercepted at Port of Anchorage. • CBP ANC contacted rights holder based on the information provided on the CBP Recordation site. • Primary Rights holder made three calls ▪ IPR Center ▪ Other identified brands ▪ Local council in destination city • IPR center coordinated and executed a successful controlled delivery. Product was intercepted and importers were arrested. Cross-Border, Multi-Brand, Success Story | Anchorage, AK 18
- 19. Partnering with Homeland Security Cross-Border, Multi-Brand, Success Story 19
- 20. Partnering with Homeland Security • Customs training provided at Port of JFK by rights holder. • Information is shared on suspected importer of counterfeit goods. • HSI takes the information and develops a case. • HSI contacts rights holder for assistance in a warehouse raid • Counterfeit product is seized, suspect is arrested Jamaica, NY. Success Story 20
- 21. Partnering with Homeland Security Jamaica, NY. Success Story 21
- 22. Partnering with Homeland Security It is important to understand that you can only enforce your trademark rights in the countries that you have your marks registered. 1688.com (China) OLX.com (Philippines) International Recordation 22
- 24. Channel IQ 350 West Ontario Street, 6th & 7th Floors Chicago, IL 60654 www.channeliq.com 312.846.1199 For More Information Please Contact: Thank You David Howell: dhowell@channeliq.com