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Empowered customers are disrupting every industry; competitive
barriers like manufacturing strength, distribution power, and
information mastery no longer create competitive advantage.
In this age of the consumer, the only sustainable competitive
advantage is knowledge of and engagement with consumers. The
successful companies will be customer-obsessed.
Sustainable Competitive Advantage
“Competitive Strategy In The Age Of The Customer” By David M. Cooperstein with Josh Bernoff, Alexandra Hayes, Elizabeth Ryckewaert
Turning a Near PR Nightmare…
Graphic Overload
Our competitors’ graphics look enticing, but garnering
actionable, unifying themes from graphs is nearly impossible.
Our Conversation Dashboard
Why Start With the Conversations that Matter?
1. Save time & money
2. Craft better marketing messages
3. Reach influencers faster
4. Understand what's behind business trends
5. Measure product & campaign stickiness
Social Listening: Get to the Conversations That Matter

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Social Listening: Get to the Conversations That Matter

  • 1.
  • 2.
  • 3. Empowered customers are disrupting every industry; competitive barriers like manufacturing strength, distribution power, and information mastery no longer create competitive advantage. In this age of the consumer, the only sustainable competitive advantage is knowledge of and engagement with consumers. The successful companies will be customer-obsessed. Sustainable Competitive Advantage “Competitive Strategy In The Age Of The Customer” By David M. Cooperstein with Josh Bernoff, Alexandra Hayes, Elizabeth Ryckewaert
  • 4. Turning a Near PR Nightmare…
  • 5. Graphic Overload Our competitors’ graphics look enticing, but garnering actionable, unifying themes from graphs is nearly impossible.
  • 6.
  • 8. Why Start With the Conversations that Matter? 1. Save time & money 2. Craft better marketing messages 3. Reach influencers faster 4. Understand what's behind business trends 5. Measure product & campaign stickiness