ChannelNet created personalized websites for BMW lessees approaching their lease end to encourage them to lease or purchase another BMW vehicle. The websites provided lessees with individualized lease end information and promoted new BMW models. BMW marketing managers could easily update website content without involving IT staff. Starting at 180 days before lease end, lessees received emails with links to their websites, and over 60% of lessees engaged with the first email, helping BMW increase customer retention rates in a cost-effective manner.