Changers makes eco friendly behaviour measurable and personally rewarding. The intelligent and mobile lifestyle solar-charger enables everybody to produce and consume their own renewable energy. The device (winner of IF Design Award 2012, Green Good Design 2012 and nominated for German Design Award 2013) measures the exact amount of generated energy and CO2 savings and - connected to a computer - uploads this data to our community Changers.com, to Facebook and Twitter. For each gram of CO2 saved, the user receives Changers Credits. Companies who share the goals and values of Changers accept the Changers Credits as currency for their products and services on the Changers Social Energy Marketplace.

1. Make a decision,
produce your own energy
and change the world.
Changers company presentation
Blacksquared GmbH, October 2012

2. Changers is awareness

3. Changers is design that fits to my lifestyle

4. Changers empowers my mobile life

5. Changers is where I am

6. Changers is part of my daily life

7. Changers is at the centre of society

8. Changers Social Solar Charger
Changers Solar Modul Changers Solar Charger
Maroshi Kalhuohfummi
Flexible, not larger than a sheet of paper Suitable for all kinds of solar modules
in A4 format and only about 100g in with Umpp between 7V to 30V, max. 1A
weight: This solar module provides MPP tracking for +25% faster charging
climate neutral energy up to 4 Watt
Charger differs solar energy from grid
peak max. About 8 Watt hours are
energy
needed to fully charge a smartphone.
Endures -20°C up to +60°C
Rated power (Pmax): 4 Watt
Voltage at Pmax (Vmp): 16.5 Volt 2x rechargeable Li-ion batteries with a
Current at Pmax (Imp): 0.24 Ampere capacity of 16 Wh. Regulated output
Open circuit voltage (Uoc): 23.25 Volt voltage of 5V, max. 1.2 A
Short-circuit current (Isc): 0.29 Ampere Compatible to charge thousands of
Weather resistant, can be attached to devices via USB
any even surface
Two rubber plugs are included
H: 37.0│W: 19.1 │D: 0.2 (cm)
8 Blacksquared GmbH

9. Changers Smart Meter
Kalhuohfummi measures and stores the
exact amount of energy produced and
CO2 saved and transmits this data to
Changers.com
Share with the
world
- upload your data to Changers.com
- see what all Changers have accomplished
- compete with friends
- get statistics Charge your
- get awards and badges
- get Changers Credits
devices
Compatible with thousands of devices
Apple iPhone, iPad, Android, Sony PSP, Nintendo Gameboy, Kindle, mini/micro USB etc.
9 Blacksquared GmbH

10. Changers Community
We love doing things together. Show your contribution
against Climate Change. Compare and compete with your
friends and the rest of the world. Unlock badges with your energy
and social behavior
Get statistics and personal
information about your energy
production
Compare and compete with others
See the amount of energy and Join worldwide competitions
CO2 savings you‘ve produced
and the achievements of the
entire Changers community.

11. Changers Credits backed by the sun
For each gram of CO2 savings the user gets Changers Credits
which he can redeem for products and services of our
partners on the Changers Marketplace.
Renewable energy Social Community Digital Currency
production
The IAE (International Energy Agency) The Changers Social Energy Device Each Changers Credit is based on the
has specified 1 kWh of renewable Kalhuohfummi measures and stores the value of 1Wh of renewable energy and
energy as being the equivalent of exact amount of energy produced and CO2 a half gram of CO2 saving.
500g of saved CO2. saved and transmits this data to
Changers.com
11 Blacksquared GmbH

12. Changers Social Energy Marketplace
Reward your customer for their eco friendly behavior.
Create a common ground with your clients by building Accept the Changers Credits for your
common targets sustainable products and services
Build a strong communication channel
with your clients.
Strengthen your innovative, green
image by making your achievements
measurable.
12 Blacksquared GmbH

13. The value of Changers Credits
is set between partners and
Unique Marketing opportunity
Changers
with a great degree of credibility
Partners can communicate the
Changers Marketplace total amount of CO2-savings of
their customers into their own ´
channels
Partners with the highest CO2-
savings get the highest ranking
within the community
Partners offer Voucher Codes
for products and services on
the Changers Marketplace
Changers User
User redeems Credits
Changers delivers Voucher Code
User buys product in Partner online or
offline shop and redeems the Voucher
Partner delivers purchase to user
Thanks to Avocadostor.de for the great T-Shirt Idea and pictures.
User gets rewarded for eco friendly
behavior.
Transaction fee to
User gets in contact with
interesting products and services
that fit to his lifestyle.
13 Blacksquared GmbH

14. Changers Marketplace Partners
Here you find a selection of our Marketplace Partners
14 Blacksquared GmbH

15. Market Size
Europe 738 m
• Target group: LOHAS* (Lifestyle of Health and Sustainability)
US 307 m
41 Million of the US population (19%)
(Source: US‐survey by the Natural Marketing Institute,2010) Asia 4100 m
98 Million of European population (20%) Africa 994 m
(Source: Natural Marketing Institute, 2010, exluding Russia and Turkey)
South America 385 m
• Target group: Smartphone subscribers Oceania 36 m
81 Million of the US population (27%)
Canada 35 m
(Source: ComScore, 2010)
Population in million
132 Million of European population (22%)
(Source: ComScore, 2010, exluding Russia and Turkey)
• Target group: Facebook users •Next to come:
Global smart meter market is $4.4bn (2010)
115 Million of the US population (37%) and expected to grow to $15.3bn by 2015
(Source: Socialbakers, 2011) Source: MarketsandMarkets
220 Million of European population (30%)
(Source: Socialbakers, 2011, including Russia and Turkey)
15 Blacksquared GmbH

16. wired, UK
“Fuelling Change“
John Tattersall, United Kingdom
“The most lovable product I can remember having
since I was a kid with some favorite toy.“
Mary Meeker, US
“This will be huge“
“Hi there, just wondering when you are planning on opening
up sales into the Canadian market? Your product idea is great,
can't wait to see it.“
David Cameron, Canada
16 Blacksquared GmbH

17. Thanks for your attention!
Blacksquared GmbH Markus Schulz Daniela Schiffer
Bleibtreustraße 53 m.schulz@changers.com d.schiffer@changers.com
10623 Berlin, Germany + 49 30 521 39 29 15 + 49 30 521 39 29 20
www.changers.com + 49 172 367 40 45 + 49 172 367 40 38
17 Blacksquared GmbH