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Taking the BS out of “Back to School”
Chris Millares
CDO, Amerikick Martial Arts
www.Amerikickinnovation.com 215-432-2372 chris.m@amerikick.com
How our Businesses Can Make
us Feel
Method to the Back to School
Madness
O Leveraged Price Points for Back to School
Success
O Everyone is saying the same thing!!!
O Social Media: Keep it simple. Keep it
easy!
O Hashtag campaign step-by-step
O The impact of of building excitement over
the phone (Setup for outbound success)
Price Points - “Make it Easy”
O As business owners, we have to make it
as easy as possible for our customers to
buy
O Membership funnel: Start with a “No
Brainer” i.e. $19.99 for 3 classes
O Build value from day one
O Leverage your martial arts “solutions” to
community issues, challenges, hot buttons
What families are looking for!
O “Our martial arts program builds
confidence, focus and discipline…”
O Make a decision - “What makes us
different?” “What makes us better?”
O Sometimes the answer is simple
O Plug into your marketing strategy (Center
your advertising, artwork, scripts around
this decision)
Social Media - Keep it
Simple!!!
Social Media Points
O Target Your Audience
O Babies and Cats??? Huh???
O Build value, earn trust, then sell - Quality
video, quality blogs/ articles…
O The value of Facebook groups
O You are the “Back to School” Expert
Hashtag Campaigns “#Your
School Name Back to School”
Hashtags Continued
O Announce in class
O Mass email in PerfectMind
O Promote throughout your Social Media
Outlets
O Offer a healthy combination of advice and
special offers
O “Here’s what’s exciting and new”
O Facilitate Referrals
O Lead calls - “It’s back to school. They
might be interested now!!”
O On a scale of 1 to 10, how good is your
staff on the phone.
O “It’s a contact sport!!”
Elevate your Phone Game
How to Take the BS out of Back to-School
Mr. Marketer Back-to-School
Release

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How to Take the BS out of Back to-School

  • 1. Taking the BS out of “Back to School” Chris Millares CDO, Amerikick Martial Arts www.Amerikickinnovation.com 215-432-2372 chris.m@amerikick.com
  • 2. How our Businesses Can Make us Feel
  • 3. Method to the Back to School Madness O Leveraged Price Points for Back to School Success O Everyone is saying the same thing!!! O Social Media: Keep it simple. Keep it easy! O Hashtag campaign step-by-step O The impact of of building excitement over the phone (Setup for outbound success)
  • 4. Price Points - “Make it Easy” O As business owners, we have to make it as easy as possible for our customers to buy O Membership funnel: Start with a “No Brainer” i.e. $19.99 for 3 classes O Build value from day one O Leverage your martial arts “solutions” to community issues, challenges, hot buttons
  • 5. What families are looking for! O “Our martial arts program builds confidence, focus and discipline…” O Make a decision - “What makes us different?” “What makes us better?” O Sometimes the answer is simple O Plug into your marketing strategy (Center your advertising, artwork, scripts around this decision)
  • 6. Social Media - Keep it Simple!!!
  • 7. Social Media Points O Target Your Audience O Babies and Cats??? Huh??? O Build value, earn trust, then sell - Quality video, quality blogs/ articles… O The value of Facebook groups O You are the “Back to School” Expert
  • 8. Hashtag Campaigns “#Your School Name Back to School”
  • 9. Hashtags Continued O Announce in class O Mass email in PerfectMind O Promote throughout your Social Media Outlets O Offer a healthy combination of advice and special offers
  • 10. O “Here’s what’s exciting and new” O Facilitate Referrals O Lead calls - “It’s back to school. They might be interested now!!” O On a scale of 1 to 10, how good is your staff on the phone. O “It’s a contact sport!!” Elevate your Phone Game

Editor's Notes

  1. Comprehensive set of ready-to-use marketing collateral with customizable elements Back-to-school promotional landing page with option to capture leads only OR transact online 4 Scheduled emails to target leads and former students (and 4 template emails available for customizations) 4 Facebook Social Posts AND and at your request the Mr. Marketer team with schedule and post (link back will be included to drive traffic to landing page) 1 Facebook Back-to-school Banner with instructions on how to link to landing page 1 Back to School Flyer (easily customizable in PDF) 1 Back to School Postcard (easily customizable, printable, and postal mail ready) 1 Back to School “Bring a friend” postcards (easily customizable, printable)