A strategic instigation for the finance (home loans etc;), realty & tourism categories around the urban rural migration in India. The reverse migration: an intense need on the part of a few well-off Indians to migrate to villages will be satiated by villages abroad & not in India. Where the western /cosmopolitan attitudes, safety and better retirement infrastructure will be ideal for these white-Indians wanting to return to a simple living.

1. #Stratalogues Live, learn & earn in the east, retire and spend in the west.
The urban-rural migration conversations we had show this as the next big trend amongst the white-Indians.
The white Indians have a growing need to find self-actualization in the lap of nature. They have a need to
return to hamlet-living and a simple life. However they want aesthetically manicured hamlets, which have all
the modern day amenities, the greenery of yesteryears (their childhood nostalgia and memories filled)
villages.
However the hunger for urbanization amongst the villagers (with concrete jungles seen as progress) will
leave this desire of white-Indians unfulfilled in India. Hence they will look to settling down in the west,
where there is an abundance of green-land and ability to provide the necessary infrastructure to make
retirement comfortable. The "Baghban" phenomenon in India, where the retired old now have to live
independent of their children will further fuel this trend.
This will augur well for western countries who will simply import the wealth from India, by providing them
green, beautiful retirement landscapes. The destinations my consumers told me are ones which would be
closest to home-country & is safe (crime, racism & cultural-tolerance levels of the locals), so relatives, friends
& close-family can visit them. So ASEAN, Kiwi-land, Parts of Africa – watch out!. This will not just be an India-
trend, this will be a SAARC-trend soon.
Note: Europe is top on the list, but costs EURO VS Rupee concerns put a dampener on this. However in the future if the
Indian economy is resurgent with a stronger rupee, Europe will also be a preferred choice.
Singapore which struggles with multiple visits by a single tourist, can actually leverage this. Frequent visits by relatives of
these white-Indians will drive the tourism economy. #stb
Implications for: finance category, realty category, tourism boards etc;.

2. Source: #stratalogues
Strategic instigation by: @wolfzhowl
Questions you might have:

3. What is #stratalogues ?
#stratalogues is an effort to immerse in the consumer world and really get to know people, rather than
sitting in air conditioned cubicles and pretending to know consumers. People & their lives.
#stratalogues 2013 has been a 4 & ½ month journey through Uttar Pradesh, Andhra Pradesh and parts
of Coastal Tamil Nadu with more than 180+ hours of people-immersions. People from social-custodians,
retailers, traders, teachers, sociology & economics professors, journalists, theater artists etc;
Note: There have been a wide range of topics that we blogged, updated, tweeted, FB-posted which
possibly did not lead to total clarity on what were the focal points of #stratalogues.
The key focal areas are:
Digital triggers for heartlands (UX/UI, Social Media content drivers, Mobile phones, Laptops etc;)
Male grooming tirggers
Health care triggers
Urban/Rural migration (This is purely for a better understanding of the kind of things to come in
India)
#stratalogues is soley owned & completely done by @wolfzhowl

4. Source: #stratalogues
Strategic instigation by: @wolfzhowl
Who is @wolfzhowl?
@wolfzhowl is a behaviour & brand strategy consultancy, which believes in:
Problem-loving: We love all kinds of behaviour/brand problems. Whether it is the end-
consumer, influencer, sales force motivation issues, communication issues, perception
change issues, getting your HR team to incorporate your brand vision based KPI’s into
the evaluation system etc;…We feign over problems. So the specialization is in problem-
solving (yes! As undefined as that & facilitation of solution management &
implementation)
Un-tooling: Too many tools in the world. One tool does not fit all – hence we do
bespoke. Custom built solutions and approaches for unique problems. It’s painful for us,
but fruitful too.
Why the name wolfzhowl: Because it is about animal instincts, intuition and
transformation. Our inspiration to self & to others:
http://www.slideshare.net/ChallapalliKalyanRam/wolfzhowl-anthem-1
In-detail: in.linkedin.com/in/challapallikalyan/

5. Source: #stratalogues
Strategic instigation by: @wolfzhowl
Processing:
• Digital triggers for heartlands (UX/UI, Social Media content drivers,
Mobile phones, Laptops etc;)
• Male grooming tirggers
• Health care triggers
• Urban/Rural migration (This is purely for a better understanding of the
kind of things to come in India)
What’s next?
Note: Some of the content is for our commercial purposes & for clients only,
while some more stuff we will be publishing.

6. …Howl