1. Baird Retirement Plan Consulting
Providing value and guidance for your company’s qualified plan
Private Wealth Management Products & Services
©2014 Robert W. Baird & Co. Incorporated. Member NYSE & SIPC.
Robert W. Baird & Co. 777 East Wisconsin Avenue, Milwaukee, Wisconsin 53202. 1-800-RW-BAIRD. www.rwbaird.com Page 1 of 3
About Baird
Robert W. Baird & Co. is an employee-owned, international wealth management, investment banking,
asset management and private equity firm. Baird serves individual, institutional, non-profit, corporate and
public clients.
Founded in Milwaukee in 1919, Baird has developed a strong presence in the Midwest and has expanded
into major growth markets across the country and beyond its borders. Our expertise and capabilities now
span the length of the globe with offices and clients in Europe and Asia, benefiting us with an invaluable,
on-the-ground perspective of the international markets.
• Member of the New York Stock Exchange since 1948
• More than 2,900 associates, including those abroad in Europe and Asia
• In addition to ranking No. 1 for “most trusted” research in the 2014 Greenwich survey of small-cap and
mid-cap fund managers, Baird ranked No. 1 for “overall research and analyst service quality” and No. 2 for
“greatest knowledge of companies and industries.” 1
Our Consultative Approach
As an independent consultant on corporate retirement plans, Baird serves a growing number of middle-
market companies seeking an unbiased advisor to provide investment oversight and plan consulting
services to their plans. Recognizing that each client’s needs are unique, we analyze your plan needs to
clearly define short-term and long-term objectives. Using a comprehensive approach, we provide
customized strategies and solutions designed to reach those goals.
Expertise and teamwork are key aspects of our service as Financial Advisors work with specialists
throughout Baird. The team of professionals assembled to work with your company is comprised of
individuals offering in-depth experience in specific areas pertinent to your plan. Baird’s Retirement Plan
Consulting, Asset Manager Research, Performance Monitoring and Financial Planning teams ensure an
encompassing, multidisciplinary program to assist plan sponsors with their fiduciary governance.
Plan Sponsor Services
The ongoing management of your company’s retirement plan is a formidable task, demanding attention to
detail. By providing the following services, Baird helps to address the fiduciary obligations which your
firm assumes as a result of sponsoring a retirement plan:

2. Baird Retirement Plan Consulting, continued.
©2014 Robert W. Baird & Co. Incorporated. Member NYSE & SIPC.
Robert W. Baird & Co. 777 East Wisconsin Avenue, Milwaukee, Wisconsin 53202. 1-800-RW-BAIRD. www.rwbaird.com
Page 2 of 3
Customized Investment Policy Statement
By setting your investment objectives into writing you are able to establish proper benchmarks to evaluate
portfolio performance, implement the statement to facilitate performance reviews and document the
investment review process.
Vendor Selection
Our team regularly screens a multitude of providers utilizing our ongoing, objective due diligence process.
We review bundled providers, record-keepers and administrators, offering results of our research to our
clients. This process helps to ensure that plan needs are matched with the best combination of plan
service providers based on each client’s plan structure and criteria. Our recommendations are not biased,
pre-packaged designs or in-house favorites. We understand that each company’s needs are unique and we
will recommend the most appropriate solutions for your final review and consideration.
Investment Research and Selection
Plan participants must have a selection of prudent investments offering competitive fees and performance.
With our independent research, Baird will work with you to select an appropriate blend of investment
options.
Ongoing Performance Analysis
On a regular basis, Baird will meet with you to review the plan’s fund selections and performance
reporting, offering research on performance and potential replacement funds.
Cost and Revenue Analysis/Benchmarking
Periodic review of the expenses and revenues associated with your service providers, including review of
service provider disclosures, help our clients determine reasonableness of fees as required by the
Department of Labor.
Employee Education
The Baird team will ensure that our resources are seamlessly integrated with those of the plan provider to
provide an educational program design that works for your participants.
Employee education and communication is critical in meeting the requirements of ERISA Section 404(c).
Baird will work closely with your selected plan provider to offer your participants:
• An understanding of plan participation, plan design concepts, and basic investment concepts
• A deeper understanding of saving for a long term retirement income goal
• An opportunity to meet, one-on-one, for investment guidance and asset allocation strategies

3. Baird Retirement Plan Consulting, continued.
©2014 Robert W. Baird & Co. Incorporated. Member NYSE & SIPC.
Robert W. Baird & Co. 777 East Wisconsin Avenue, Milwaukee, Wisconsin 53202. 1-800-RW-BAIRD. www.rwbaird.com
Page 3 of 3
A Tradition of Serving Investors
The principles that have guided Baird for over 90 years – putting clients’ interests first, performance with
integrity, and teamwork – continue to guide us today and are our foundation for future growth. Our
commitment to helping clients reach their goals means we are continually strengthening our capabilities to
serve clients needs The Baird Way.
“The Baird Way” is who we are. It is our core ideology – our mission, vision and culture – a compass that
gives us clear direction in meeting the challenges of an ever-changing world.
Our Mission: To provide the best financial guidance and service to our clients.
Our Vision: To be the best financial partner for our clients and the best place to work.
Our Culture: Clients come first.
Integrity is irreplaceable.
Quality is our measure of success.
The best financial guidance is the result of expertise and teamwork.
How we succeed is as important as if we succeed.
We seek personal balance in home, work and community involvement.
Baird is one of many firms willing and able to provide services to your plan. What sets Baird apart from
the rest, however, is inherent in the culture of the firm and how we do business. Whether you are
planting the seeds of a new plan or nurturing an existing one, our objective is to offer our deep expertise
and experience to your qualified plan.
Contact your Baird Financial Advisor today for more information.
1
Greenwich Associates U.S. Equity Investors – Small/Mid-Cap Funds, May 2014. Surveys conducted with 98 U.S. small-cap and mid-cap
fund managers.