Our analytics services include: CEQUITY BIZACTION - Modelling Services Insight2Action Acquisition Insight2Action Value-build Insight2Action Retention Models Models Models Prospect Modeling and Cross-Sell/Up-Sell Analytics Churn Prediction Scoring Lead Scoring and Lifecycle Profiling Attrition Models Enhancement Optimal Contact Response/Conversion Modeling Strategy Development Portfolio CLTV Modeling Segmentation Analysis Models About Cequity Customer Equity Solutions (Cequity) Pvt. Ltd. is an IT-enabled Customer Experience Management Company which will help enterprises improve marketing performance and accelerates customer relationships. To download visit: blog.cequitysolutions.com and www.cequitysolutions.com

1. Our analytics services include:
CEQUITY BIZACTION - Modelling Services
Insight2Action Acquisition Insight2Action Value-build Insight2Action Retention
Models Models Models
Prospect Modeling and Cross-Sell/Up-Sell Analytics Churn Prediction
Scoring Lead Scoring and Lifecycle Profiling Attrition Models
Enhancement Optimal Contact Response/Conversion Modeling
Strategy Development Portfolio CLTV Modeling Segmentation
Analysis Models
About Cequity
Customer Equity Solutions (Cequity) Pvt. Ltd. is an IT-enabled Customer
Experience Management Company which will help enterprises improve marketing
performance and accelerates customer relationships.
We help enterprises by combining data, technology and services to build
actionable analytical marketing frameworks, optimize marketing performance and
accelerate real-time customer engagement. Thereby, enabling greater ROI on their
marketing technology investments. Cequity brings a blended perspective which
allows companies to bring the power of Marketing autoation technology to business
problems. Our services include:
☾ Customer Management Consulting ☾ Marketing Operations and
☾ Managed Analytics Measurement Services
☾ Marketing Database Solutions ☾ Event Driven Marketing Services
☾ Managed Campaign Management
Services H e l p i n g In s u r a n c e c o m p a n i e s re d u c e “L a p s a t i o n ”
Contact us: an d th e r e f o r e im p r o v e Cu s t o m e r Val u e !
Customer Equity Solutions Pvt. Ltd.
INDIA USA Solution Overview
Mumbai Office: Chicago Office:
105-106, 1st Floor, Anand Estate, 626, Grove Street,
189-A, Sane Guruji Marg, Mahalaxmi, Evantson, IL 60201 Lapsation of insurance covers has become a growing concern for insurance
Mumbai-400 011, India companies the world over. Changing lifestyles, the era of pink slips, mis-selling of
Phone: +91 22 23000133 / 23054039
risk covers, creation of artificial demand, changes in socio-economic factors like
Fax: +91 22 23053809
children’s education and rising medical expenses, all contribute to high Lapsation
Website: www.cequitysolutions.com Email: info@cequitysolutions.com rates that can vary between 20 to 30 per cent.

2. INSIDE 1
Even private players, who commenced operations only in the last couple of years,
have Lapsation ratios of well over five to 10 per cent. The concern triggers from
the high cost of acquiring a policy - 40 per cent of premium collection goes into
agency commission in the first year and five per cent annually thereafter.
The financial impact of Lapsation is severe as it adversely affects the policy
holder, the company, the agent & the industry in terms of forfeiture of premiums
paid, cost of acquisition not fully recovered, loss of renewal commissions and
wastage of scarce resources.
By partnering with Cequity,
Insurance companies can
enable Integration of business
intelligence and information to
drive Insurance Analytics and
Marketing Initiatives.
We believe that the only way to
make “Analytics” more actionable
is to drive a lot of “business
insight” into the modeling
processes. Analytics is in fact not
about “statistics” but really about
the experience & ability of the
practitioners to make the “data talk”.
Looking for customer insights & making the “data talk”!
We believe that we can help Insurance companies get answers to the
following questions:
☾ Why are my customers attiring after a certain time? What drives the attrition?
 Is attrition high because of a particular sales force or
specific geography?
 Are customers switching loyalty because of factors related to
premium, after sales service, etc?
☾ Can I predict the likely attrition of a customer?
☾ Can I develop a retention strategy?
☾ How do we bundle Products/Services to maximize sale and reduce Lapsation?
☾ How do we retain the highly profitable customers from Lapsation? ☾ How I can
win back my lost customers?
A5 SIZE: BACK A5 SIZE: COVER

3. Cequity’s powerful new Analytical approach:
Cequity works with Insurance companies to develop Proactive Retention
Strategies to Prevent Lapsation. This we do by bringing our proprietary
Actionable Analytics™ methodology which allows strong business insight
to drive the analytical process.
There exist a variety of techniques with which data can be analyzed and
Lapsation prediction solutions can be constructed in many ways. Cequity has
developed extensive experience around a very different analytical method called
“Survival analysis”. This technique allows the analyst to spot the “time sensitive”
variables. Using this technique, Analysts are able to see that different variables
can potentially impact Lapsation in different ways at different points of time.
Our Services
CEQUITY’S services are powered with deep domain expertise and process
excellence by adding Intelligence to Information. Our Insurance Analytics
consultants are capable of generating effective solutions to your business
problems and quickly provide you with a competitive price and turn-around time.
Choose from a wide array of reports covering demographic trends, consumer
spending potential, business profiles, consumer segmentation, activity volumes
and more.
Our Analytical Consultants are qualified to provide deep insights by objectively
analyzing vast amount of customer transactional lifestyle and secondary data
to help make quick business impact. Our consultants have rich experience in
key verticals like: financial services, insurance, mortgage, retail, travel, entertainment
& telecommunications.
INSIDE 2