OTT subscribing among Cord Cutters has increased over the past six months driven by increased subscribing to all three major streaming services; subscribing among other groups is steady.

1. OTT SERVICE SUBSCRIBING
f r o m t h e e v o l u t i o n o f v i d e o r e p o r t
OTT subscribing among Cord Cutters has i n c r e a s e d over the past
six months driven by increased subscribing to all three major streaming
services; subscribing among o t h e r g r o u p s is steady.
39% 35% 50% 36% 56%38% 36% 52% 36%
63%
Total Households Total Pay-TV
Households
Total Non-Pay-TV
Households
Cord Shavers Cord Cutters
Internet Households With OTT Subscriptions
Q1'13 Q3'13
x
50%
15% 16%
58%
22% 21%
Netflix* Amazon Prime Hulu Plus
OTT Subscriptions Among Cord
Cutters with Internet Access
Q1'13 Q3'13
Compared to Q 1 ’ 1 3 ,
C o r d C u t t e r s
a r e m o r e l i k e l y
to subscribe to all of the
m a j o r s t r e a m i n g
s e r v i c e s .
* Includes only households subscribing
to the streaming service, those with
DVD-by-mail subscriptions only are not
included