Travel Marketing Opportunities
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The document proposes partnerships between Sony and hospitality/airline companies to promote the Sony Ericsson brand through various advertising opportunities. It suggests advertising Sony Ericsson phones in luxury hotels and casinos in Las Vegas, on airplanes, in airports, and through baggage handling systems to reach travelers. The goal is to strengthen the Sony Ericsson brand and present the phones as multimedia companions and travel accessories.
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Travel Marketing Opportunities
- 1. Perfect World Sony Hospitality and Airline Partnership
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Hinweis der Redaktion
- Golf Application Notes: Mobile Golf Scorer: http://www.mobilegolfscorer.com/ mScorecard: http://www.mscorecard.com/mscorecard/index.php
- Property Scan: IRIS: http://www.techdigest.tv/2006/06/iris_mobile_pho.html 3rdi: http://www.smartcontent.info/frogpad/3rdi-Seeks-Retail-Partners-to.htm Notes on NFC: In its pilot form, NFC (Near Field Communications) allows personal cell phones to become the key to hotel rooms. When going through reservation via phone, online or through an agent, customers have the option of receiving an NFC room key. Before arrival to the room, an SMS message is sent to the phone with the hotel information, room # and encrypted file to enter the room. To enable NFC keys, an NFC chip would have to be built in the phone and the hotel would have to implement NFC compatible door locks. “ NFC is a standard that has been adopted by all of the telecommunication and handset manufacturers in the mobile industry. Most new phones incorporate NFC technology, and over time, more people will be carrying them.” says Ivan Lazarev, president, ITN. http://talknfc.com/index.php Tracient Technologies has taken a step to facilitate the adoption of NFC by creating a phone fitting accessory that turns the phone into a platform for NFC applications known as NFC “Silver”. http://www.tracient.com/near-field-communications.html NFC operates in the 13.56 MHz frequency range, over short distance. Underlying technology are based on ISO, ECMA and ETSI standards. NFC technology opens windows for more opportunity on your mobile phone such as financial and informational transactions. Chips can read and write data as well as transmit it. “ With the technology of paying via NFC over cell-phones, NFC-enabled phones are the direction of production. It is expected that by 2010, 50% of devices will incorporate NFC chips.” Erik Michielsen, director at market analyst firm, ABI Research )
- -Airports contacted individually in regards to Security Screening zip lock bags
- Translation Information Notes: HNH Soft Talking Phrase book is compatible with Sony Ericsson Phones. (M600i, W950, P990i, M600, P990) Steape also offers a talking translator on Sony Ericsson phones. (www.steape.com) Coolgorilla.com offers a free translation tool for Sony Ericsson devices in select languages. Camera Quality shot: http://www.micron.com/applications/mobile/
- Billboard Concept: http://billboardom.blogspot.com/2005/10/billboard-for-ipod-nano-in-japan.html