Hello! My name is Cecilie - this is my visual resume.

1. Cecilie Burleson
Standing out above the crowd

2. Strategic planning
Account management • Project management

3. Relationship development • Team building
Interpersonal communication

4. Creative production • Leadership development
Media buying • Analytics and budgeting

6. West Hawaii Today/Stephens Media
Online Sales Manager
Digital & Integrated Sales
Community Development
Multi-product Solutions
Database building
Increased digital marketing revenue month over month, including a 22%
increase in the 1st quarter of 2013.

7. Re: Sales & Marketing
Sales & Marketing Consultant
Account Management
Creative Development
Community Integration
Product Promotion
Increased the number of leads received by 300%, while decreasing the total
spend on Search Engine Marketing by half.

8. UHH Conference Center
Senior Conference Coordinator
Event Coordination
Event Management
Relationship Building
Logistics Coordination
Coordinated and managed a number of conferences for local, national and
international participants, including the Hawaii Build & Buy Green Expo.

9. Laird Christianson Advertising
Senior Account Executive
Account Management
Relationship Development
Product Marketing
Strategic Planning
Successfully managed tourism accounts resulting in an increase in marketing
efforts. Coordinated marketing of grand opening for iconic Hawaiian resort.

10. Pinnacle Marketing Group
Marketing Manager
Project Management
Partnership Development
Mobile Marketing
Product Promotion
Recruited Microsoft mobility partners to leverage Mobility as a sales strategy. As
a result, the first recorded partner increased SBS sales by 900%.

11. Don’t Blink Media
Manager of Client Research
Search Engine Marketing
Affiliate Marketing
Online Media
Marketing Analytics
Developed, managed and optimized successful Search Engine Marketing and
online display campaigns for various clients.

12. DiGuilio Advertising
Account Executive
Account Management
Product Marketing
Media Buying
Business Relationship
Developed, directed and wrote copy for award-winning video-on-demand
segment for client. Leveraged station in client marketing materials.

13. National Kidney Foundation of Hawaii
Patient Services Coordinator
Relationship building
Public awareness
Event coordination
Project management
Advocate for kidney disease patients at the foundation. Increase public
awareness by providing tools and programs on kidney disease.

15. Bachelor of Arts
Organizational Leadership
Minor in Advertising
• Schweitzer Leadership Award
• Volunteer of the Year
• Asian Pacific Student Association President
• Orientation Coordinator
• Passport to Success

16. cecilieburleson@gmail.com
www.linkedin.com/in/cecilieburleson
www.slideshare.net/cecilieburleson