Come si progetta un magazine per iPad? Perché è una sfida per i UX Designer? Sneak preview di un nuovo framework concettuale made in Tippy.

1. User Experience
per
iPad Magazine
@ 2011

2. Perché un
Magazine?

3. Tablet ❤ Magazine

4. Approfondimento Multimedia
Ritmo

5. Magazine News
Form Factor

6. Content Madness

7. Read Read
Look Look
Watch
Listen
Search
Play
Connect
Share
Buy

8. iPad Magazine =
Branded Content
Experience
@ Joe Zeff

9. “No longer do we
simply publish
contents...
@ Joe Zeff

10. ...we create
experiences that
create value”
@ Joe Zeff

11. Editori Lettori
Creare Valore

12. E’ così semplice?

13. Roba
Seria!
Problema #1
Quale Approccio?

14. Roba
Problema #1: Approccio Seria!
Rivendere gli stessi contenuti
@ Joe Zeff

15. Roba
Problema #1: Approccio Seria!

16. Roba
Problema #1: Approccio Seria!
Riassemblare gli stessi contenuti
@ Joe Zeff

17. Roba
Problema #1: Approccio Seria!

18. Roba
Problema #1: Approccio Seria!
Mixare vecchi e nuovi contenuti
@ Joe Zeff

19. Roba
Problema #1: Approccio Seria!
Mixare vecchi e nuovi contenuti

20. Roba
Problema #1: Approccio Seria!
Creare qualcosa completamente nuovo
@ Joe Zeff

21. Roba
Problema #1: Approccio Seria!

22. Roba
Seria!
Problema #2
Modello di Business?

23. Roba
Problema #2: Business Model Seria!

24. Roba
Seria!
Problema #3
Quale tecnologia?

25. Roba
Problema #3: Tecnologia Seria!
iOS Android Blackberry

26. Roba
Problema #3: Tecnologia Seria!
iOS Android Windows 7 Blackberry

27. Roba
Problema #3: Tecnologia Seria!

28. THE T-FRAMEWORK
(BETA 1.2)

29. THE T-FRAMEWORK
USER
RESEARCH
INTERACTION
BUSINESS DESIGN
OBJECTIVES INFORMATION
INFORMATION & VISUAL DESIGN
ARCHITECTURE

30. THE T-FRAMEWORK
DNA
DEL MAGAZINE

31. THE T-FRAMEWORK
the TASK TREE
#1 Stakeholder Interview #5 Prioritize Strategies
#2 Historic Facts Analysis
#3 Buzz Analysis
#4 Competitors Analysis
BUSINESS
OBJECTIVES

32. THE T-FRAMEWORK
the TASK TREE
BEFORE... ...THE PROCESS
#1 Identify Stakeholders A. Preliminary Research
#2 Schedule & Logistic B. List Attributes
#3 Invite Stakeholders C. Cluster Attributes
D. Create People
E. Prioritize Profiles
F. Tell Stories
G. Prepare Deliverables
USER RESEARCH
(Personas)

33. “Tablet is the
brother/sister to
Print that Online
never was...”
@ Mario Garcia

34. Grazie a tutti!

35. UX DESIGN & STRATEGY CESARE BOTTINI
www.tippy.it cesare@tippy.it
+39 059 830.34.07 +39 329 495.77.09