Poster presentation from the CDE’s Research and Innovation in Distance Education and eLearning conference, held at Senate House London on 19 October 2012. By Anita Pincas and Tom Preskett (Institute of Education).

1. An EU project 2011-14

2. iSIMPLY
investigating how social media interactions can
be used to create learning objects for
marketing professionals

3. The iSimply project will….
create a social media collaborative learning model &
associated e-environment where the use of social
media tools will enable social media marketing
professionals to interact while the smart system will
create training content.

4. The project outputs are:
a) the social learning model
b) the e-environment
c) the knowledge extraction methodology
d) to create training content for the selected
target group

5. The project outputs are:
e) To validate both informal and formal learning within
the system through pilots with the participation of the
targeted user groups.
f) To allow reusability of the model and methodology
into other sectors
g) Raise awareness and reach as many European TG
members as possible through strategic dissemination
activities

6. Engage with the project…
http://www.isimply.eu

7. Engage with the project…
http://www.facebook.com/isimply.eu

8. Anita Pincas, Institute of Education
a.pincas@ioe.ac.uk
Tom Preskett, Institute of Education
t.preskett@ioe.ac.uk