Presentation at Reference @ the Metcalfe seminar at NSW State Library 4th May 2010. The NSW Reference & Information Services Group decided to explore some options for creating wearable promotions (tee shirts) and the use of RedBubble is where we ended up going to achieve this.
At the last Readers Advisory seminar we launched #bookbinge – a month’s worth of reading during April As part of the discussion around this event the steering committee threw around the idea of promotional merchandising & one of the ideas we came up with was for tee shirts. Ellen & I took this idea on board & started exploring our options. Ellen covered the legal & financial aspects & I looked into how to turn artwork into tee shirts.
The company I found which seemed to be able to deliver everything we needed was RedBubble. In order to ensure we met various legal & financial obligations (ie, that no profit whatsoever came to the Reference & Information Services Group) we felt is was important that the production & sale of the tee shirts be handled outside of RISG & that it was a group venture rather than an individual one.
And so nswRISG on RedBubble was born
As its genesis was a result of #bookbinge we decided to use that twitter tag as the basis of the artwork to be used on our first tee shirt.
With the approach of this seminar we also wanted to be able to have shirts featuring the twitter tag #risg2010 available which promoted the day as well – the trick was getting all this done in time for delivery prior to today & by the close of #bookbinge at the end of April.
As a bit of fun, while playing around with various text scripts, this image was born – the font is called Reference Speciality & I thought that it was a nice play on words all round. It definitely appealed to my sense of humour.
The advantage of RedBubble is that the tee shirt colours are not limited to plain white, nor are the designs limited to round neck styles – here we have the vee neck
And the ladies fitted tee
The long sleeved tee – which yes, this is what I’m wearing today
And the hoodie – another cool aspect of RedBubble is that the text can also be placed on the back of the tee shirt if that’s what you want.
Current tee shirt prices range start at $25 Long sleeved tees are $27 & the hoodies are $41.25 It is important to note that these prices are set by RedBubble to meet their production & printing costs. The shirts have no mark-up so RISG does not receive any profit at all from the sale of the shirts nor does any money change hands within RISG – this way we meet all ICAC & ATO considerations. We have added this info & link to the #bookbinge page on the RA wiki & following today’s seminar this information will also go on the Reference blog & wiki So if you’d like your own #risg2010 shirt go online & order one in a colour & style to suit you.