We're all Designers: Encouraging Collaboration in Design Without Forming a Committee

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6 likes•1,685 views

Product design and development often involves many people of different roles who enter and leave at different parts of a project. However, this can cause communication problems and responses that sound like "you're the designer", "that'll take too much time", or "that's not my job" when people attempt to collaborate. In this talk, Catt discussed methods used to cross silos in order to speed up the design and development process while also building camaraderie, agency, and transparency. She also discussed ways to encourage teams that may be reluctant to change and ways to get upper management on board with a more collaborative design process.

Design

@cattsmall
We’ll talk about:
● The benefits of collaborative design
● Ways to collaborate on design
● Crossing silos created by traditional teams
● Getting the higher-ups on board

@cattsmall
The benefits of
collaborative design

Do you own 4 or more devices?
@cattsmall

“Americans now own four
digital devices on average...”
& spend “...60 hours a week
consuming content across
@cattsmall
devices”
Nielsen, 2014 U.S. Digital Consumer Report

@cattsmall
Problem:
Product teams need
increased efficiency

@cattsmall
Solution:
Everyone contributes
to the product design

@cattsmall
More ideas being shared
Designer’s
ideas PM’s ideas
Developer’s
ideas

@cattsmall
Better communication
Design terminology Programming
terminology
Planning Design
decisions

@cattsmall
Quicker production
Kickoff
Research
& Design
Sprint
Design
Review
Modify
Designs
Design
Review
Modify
Designs
Design
Review
Tech
Review
Modify
Designs
Tech
Review
Dev
Sprint
QA &
Launch

@cattsmall
Quicker production
Kickoff
Research
& Design
Sprint
Test &
Review
Modify
Designs
Test &
Review
Modify
Designs
Test &
Review
Dev
Sprint
QA &
Launch

@cattsmall
How to do efficient
cross-team design

Hear from other points of view
@cattsmall
Designer Developer
PM

@cattsmall
Define a design direction
Sketch
Screenshot of prototype

@cattsmall
Reduced documentation
I was there
when the idea
was created!
Developer

@cattsmall
Reduced documentation
I can just read
the code!
Developer

@cattsmall
Learn from each other
Design
Designer Developer
Code

@cattsmall
Reduced documentation
It’s already
been built!
Developer

@cattsmall
Involvement
Want to
participate in
this design
exercise?
Sure!
Designer Developer

@cattsmall
Feedback
Can you try using
this design? Let me
know your thoughts.
Okay!
Designer Developer

@cattsmall
Chats & link-sharing
I think you’d like this conference, what do
you think? http://flowcon.org/
Very cool!
Check out the design I just posted. LMK when I can
come over and chat|

@cattsmall
End-to-end teams
Stream
PM
Monetization
PM
Creators
PM

@cattsmall
Propose your ideas
I think this would
be beneficial.
Can we try it?
Hmm!
Designer Manager

@cattsmall
Try without approval
People loved
sketching! It also
increased our
efficiency.
Designer
Great!
Manager

@cattsmall
In summary:
● Collaborative design makes teams more
efficient & better at communication.
● There’s no one-size-fits-all solution for
collaboration; compromise when needed.
● Ask people for involvement & feedback.
● Take initiative and apologize later – things
don’t always sound good on paper.

@cattsmall
Thank you! Questions?
Think of questions later?
Tweet @cattsmall
Email catt@cattsmall.com

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10. @cattsmall More ideas being shared Designer’s ideas PM’s ideas Developer’s ideas

11. @cattsmall Better communication Design terminology Programming terminology Planning Design decisions

12. @cattsmall Quicker production Kickoff Research & Design Sprint Design Review Modify Designs Design Review Modify Designs Design Review Tech Review Modify Designs Tech Review Dev Sprint QA & Launch

13. @cattsmall Quicker production Kickoff Research & Design Sprint Test & Review Modify Designs Test & Review Modify Designs Test & Review Dev Sprint QA & Launch

14. @cattsmall How to do efficient cross-team design

15. @cattsmall Sketching exercises

16. @cattsmall Design the experience’s flow

17. Hear from other points of view @cattsmall Designer Developer PM

18. @cattsmall Define a design direction Sketch Screenshot of prototype

19. @cattsmall Reduced documentation I was there when the idea was created! Developer

20. @cattsmall Designing with code

21. @cattsmall Visual & interaction design

22. @cattsmall Use what your team uses

23. @cattsmall Use whatever works for you

24. @cattsmall Reduced documentation I can just read the code! Developer

25. @cattsmall Designer-developer pairing

26. @cattsmall Learn from each other Design Designer Developer Code

27. @cattsmall See designs come to life

28. @cattsmall Reduced documentation It’s already been built! Developer

29. @cattsmall Ways to cross silos

30. @cattsmall Involvement Want to participate in this design exercise? Sure! Designer Developer

31. @cattsmall Feedback Can you try using this design? Let me know your thoughts. Okay! Designer Developer

32. @cattsmall Chats & link-sharing I think you’d like this conference, what do you think? http://flowcon.org/ Very cool! Check out the design I just posted. LMK when I can come over and chat|

33. @cattsmall End-to-end teams Stream PM Monetization PM Creators PM

34. @cattsmall Getting management on board

35. @cattsmall Propose your ideas I think this would be beneficial. Can we try it? Hmm! Designer Manager

36. @cattsmall Try without approval People loved sketching! It also increased our efficiency. Designer Great! Manager

37. @cattsmall In summary: ● Collaborative design makes teams more efficient & better at communication. ● There’s no one-size-fits-all solution for collaboration; compromise when needed. ● Ask people for involvement & feedback. ● Take initiative and apologize later – things don’t always sound good on paper.

38. @cattsmall Thank you! Questions? Think of questions later? Tweet @cattsmall Email catt@cattsmall.com

We're all Designers: Encouraging Collaboration in Design Without Forming a Committee

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