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Value dimensions, perceived value, satisfaction and loyalty: An investigation of university students’ travel behaviour,[object Object],Presenter: Catherine Wu,[object Object],Instructor: Dr. Pi-Ying Teresa Hsu,[object Object],Date: May 4, 2011,[object Object],1,[object Object]
Citation,[object Object],Martina, G. G. , & Irene, G. S. (2006).Value 	dimensions, perceived value, satisfaction 	and loyalty: an investigation of university 	students’ travel behaviour. Tourism 	Management, 27, 437-452.,[object Object],2,[object Object]
                   Contents,[object Object],                Introduction,[object Object],I,[object Object],                Literature Review                           ,[object Object],II,[object Object],                Methodology ,[object Object],III,[object Object],                Results,[object Object],VI,[object Object],V,[object Object],                Conclusions,[object Object],3,[object Object]
Introduction,[object Object],4,[object Object]
Purposes,[object Object],-To investigate the dimensionality of    ,[object Object],     consumer value in a travel-related context, ,[object Object],     combining positive and negative inputs of ,[object Object],     value,[object Object],-To explore the relations between consumer ,[object Object],    perceptual constructs such as perceived value, ,[object Object],    satisfaction and loyalty,[object Object],5,[object Object]
                   Contents,[object Object],                Introduction,[object Object],I,[object Object],                Literature Review                           ,[object Object],II,[object Object],                Methodology ,[object Object],III,[object Object],                Results,[object Object],VI,[object Object],V,[object Object],                Conclusions,[object Object],6,[object Object]
Literature Review ,[object Object],   In the early nineties, several authors interested,[object Object],   in service quality recognized that perceived ,[object Object],   value at the very heart of consumers’ service ,[object Object],   assessment.                    ,[object Object],(Cronin & Taylor, 1992) ,[object Object],7,[object Object]
Literature  Review ,[object Object],   Three waves of conceptual research ,[object Object],   in the services marketing literature have been ,[object Object],   recognized : service quality, customer ,[object Object],   satisfaction and then perceived value.,[object Object],(Cronin et al., 2000),[object Object],8,[object Object]
                   Contents,[object Object],                Introduction,[object Object],I,[object Object],                Literature Review                           ,[object Object],II,[object Object],                Methodology ,[object Object],III,[object Object],                Results,[object Object],VI,[object Object],V,[object Object],                Conclusions,[object Object],9,[object Object]
Holbrook’s typology of consumer value,[object Object],10,[object Object]
Analytic Tool,[object Object],Structural Equation Modeling SEM,[object Object],Principal Component Analysis ,[object Object],PCA,[object Object],Confirmatory Factor Analysis,[object Object],CFA,[object Object],11,[object Object]
Participant,[object Object],Spanish university students who travel in ,[object Object],groups during spring break,[object Object],Participants,[object Object],274 questionnaires,[object Object],Instrument,[object Object],23.16 years,[object Object],Age,[object Object],Male 50%,[object Object],Female 50%,[object Object],Gender,[object Object],The Caribbean (40.15%),[object Object],The Canary Islands (29.56%),[object Object],European cities (24.09%),[object Object],Destination,[object Object],12,[object Object]
                   Contents,[object Object],                Introduction,[object Object],I,[object Object],                Literature Review                           ,[object Object],II,[object Object],                Methodology ,[object Object],III,[object Object],                Results,[object Object],VI,[object Object],V,[object Object],                Conclusions,[object Object],13,[object Object]
Results,[object Object],14,[object Object]
Hypothesis,[object Object],H1: Perceptions of benefits referred to ,[object Object],        efficiency are positively related to   ,[object Object],        perceived value,[object Object],H6: Perceptions of costs referred to  ,[object Object],        perceived monetary price are negatively ,[object Object],        related to perceived value,[object Object],H7: Perceptions of costs referred to ,[object Object],        perceived risk are negatively related to ,[object Object],        perceived value,[object Object],15,[object Object]
Efficiency,[object Object],Service quality,[object Object],Social value,[object Object],Play,[object Object],Perceived value,[object Object],Loyalty,[object Object],Satisfaction,[object Object],Aesthetics,[object Object],Time & effort  spent,[object Object],-0.22,[object Object],16,[object Object]
Hypothesis,[object Object],	H1: Perceptions of benefits referred to ,[object Object],                 efficiency are positively related to   ,[object Object],                 perceived value,[object Object],	H6: Perceptions of costs referred to  ,[object Object],                perceived monetary price are  ,[object Object],                negatively related to perceived value,[object Object],	H7: Perceptions of costs referred to ,[object Object],                perceived risk are negatively related ,[object Object],                to perceived value,[object Object],17,[object Object]
Hypothesis,[object Object],H2: Perceptions of benefits referred to ,[object Object],                  service quality are positively related to  ,[object Object],                  perceived value,[object Object],H3: Perceptions of benefits referred to ,[object Object],                  play are positively related to perceived ,[object Object],                  value,[object Object],H4: Perceptions of benefits referred to ,[object Object],                  aesthetics are positively related to  ,[object Object],                  perceived  value,[object Object],H5: Perceptions of benefits referred to ,[object Object],                 social value are positively related to  ,[object Object],                 perceived  value,[object Object],18,[object Object]
Efficiency,[object Object],Service quality,[object Object],Social value,[object Object],0.25,[object Object],0.12,[object Object],Play,[object Object],0.48,[object Object],0.55,[object Object],Perceived value,[object Object],Loyalty,[object Object],Satisfaction,[object Object],Aesthetics,[object Object],Time & effort  spent,[object Object],19,[object Object]
Efficiency,[object Object],Service quality,[object Object],0.19,[object Object],0.11,[object Object],Social value,[object Object],Play,[object Object],Perceived value,[object Object],Satisfaction,[object Object],Loyalty,[object Object],Aesthetics,[object Object],Time & effort  spent,[object Object],20,[object Object]
Hypothesis,[object Object],H2: Perceptions of benefits referred to ,[object Object],                  service quality are positively related to  ,[object Object],                  perceived value,[object Object],H3: Perceptions of benefits referred to ,[object Object],                  play are positively related to perceived ,[object Object],                  value,[object Object],H4: Perceptions of benefits referred to ,[object Object],                  aesthetics are positively related to  ,[object Object],                  perceived  value,[object Object],H5: Perceptions of benefits referred to ,[object Object],                 social value are positively related to  ,[object Object],                 perceived  value,[object Object],21,[object Object]
Hypothesis,[object Object],	H9: Perceived value is a direct antecedent ,[object Object],                of customer satisfaction,[object Object],	H10: Customer satisfaction is a direct ,[object Object],                  antecedent of customer loyalty,[object Object],22,[object Object]
Efficiency,[object Object],Service quality,[object Object],Social value,[object Object],Play,[object Object],Perceived value,[object Object],Satisfaction,[object Object],Loyalty,[object Object],Aesthetics,[object Object],0.50,[object Object],0.45,[object Object],Time & effort  spent,[object Object],23,[object Object]
Hypothesis,[object Object],	H9: Perceived value is a direct antecedent ,[object Object],                of customer satisfaction,[object Object],	H10: Customer satisfaction is a direct ,[object Object],                  antecedent of customer loyalty,[object Object],24,[object Object]
Contents,[object Object],                Introduction,[object Object],I,[object Object],                Literature Review                           ,[object Object],II,[object Object],                Methodology ,[object Object],III,[object Object],                Results,[object Object],VI,[object Object],V,[object Object],                Conclusions,[object Object],25,[object Object]
Conclusions,[object Object],This study evidenced that price policies are not always the more prominent for consumers when evaluating tourism experiences.,[object Object],26,[object Object]
Conclusions,[object Object],This study generally found that high quality affects customer value perceptions, strengthen customer satisfaction and intentions to repurchase and to recommend.  ,[object Object],27,[object Object]
Reflection,[object Object],Address more specific insights into the relations among perceptual constructs in a tourism experience.,[object Object],No information was provided on the effect of demographics and trip characteristics.,[object Object],28,[object Object]
29,[object Object]

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