Presentation at 2015 ALA Midwinter

1. PUBLISHER
PERSPECTIVE
Cathy Giffi
Director, Strategic Market Analysis
Wiley

2. THIS ISSUE IS IMPORTANT
TO PUBLISHERS.

3. Why This Matters to Publishers
Researchers Can’t Find Content  Low Usage.
Low Usage  Librarians Cancel Titles.
Librarians Cancel Titles  Publishers Make Less Money.
$25BSource: Outsell

4. It Takes a Village to Improve Discovery
Sales
Support
Channel
Marketing
Product
Data
Mgmt
Project
Mgmt
Corporate
Comms
Digital
Product
Mgmt
Account
Mgmt

5. HERE’S WHAT WE ARE
DOING NOW.

6. Baseline
1. Partner with discovery systems, link resolvers, and
individual libraries to make sure what’s needed is
supplied and problems are addressed in a timely
manner.
2. Continuously supply clean metadata via KBART reports.
3. Provide rich metadata: structured article and chapter-
level metadata, including abstracts.
4. Provide an ONIX feed for book-level metadata.

7. What has Springer Done?
-------------------------------------------------------------------------------------------------------
• Spent three years doing large clean ups of our metadata
and improving our MARC Records
• Implemented first KBART Phase I and now KBART
Phase II Title Lists
• Made sure that our KBART and MARC records are
synched
• Created holdings lists for our customers in the KBART
Phase II format
• Work with Link Resolvers, Discovery Services and
Libraries to make sure we are supplying what is needed.

8. What Elsevier done to optimize discoverability
---------------------------------------------------------------------------------------------------------------------------
Rich metadata
 With all relevant
search and
discovery tools
 With Knowledge
bases & link
resolvers
 E-mail subscription
to be alerted of
discontinuation, new,
transferred titles
 Structured article
and chapter level
metadata
 Abstracts for books
chapters
 Structured Full Text
XML for 3P’s to
access content as
soon as available,
including AIP
 Onix feed for book-
level metadata
 MARC records
 API for automated
exchange
 Title level data –
not package level!
 KBART format
holdings reports
available
Customer holdings
information
Cooperation and
coordination
oc.lc/econtent and www.oclc.org/go/econtent-access.en.html

9. Wiley’s Year of Metadata
YOU SAID
• MARC records are missing
information, or in some cases,
missing altogether.
• Some DOIs are not resolving.
• Some DOIs in the MARC records
are not registered with CrossRef.
WE ACTED
• Checking regularly to see that all
Online Books and Reference Works
have MARC records.
• Implemented tighter monitoring of
DOIs.
• Instituted a new policy that changes
the submission rate to CrossRef,
which should dramatically increase
the chance of success of
submission.

10. BUT THIS ISSUE IS BIGGER
THAN JUST DIRTY DATA.

11. MARC records take 4-6 weeks to create.
No one has cracked the advance notification of
forthcoming titles nut.
We need to tackle improving the discovery
experience for researchers coming via Google
and Google Scholar.

12. HERE’S WHAT’S IN THE
WORKS.

13. In the Hopper
Elsevier has a program in beta that some libraries are
participating in that allows for greater customization of
MARC records.
Assisting OCLC with the transition of “Collection Sets” to
Collection Manager. Investigating an API for holdings data.
And most importantly…

14. Technical Services Librarians Wanted

15. It Takes a Village to Improve Discovery
Sales
Support
Channel
Marketing
Product
Data
Mgmt
Project
Mgmt
Corporate
Comms
Digital
Product
Mgmt
Account
Mgmt

16. TELL US HOW WE’RE
DOING.

17. We Want To Hear From You
How are we doing?
I haven’t had problems with Wiley.
No change; I’m still having the same problem. Help!
Much better!
We plan to keep them busy, but from your perspective,
what three things would you like to see our new
technical services specialist prioritize?
Schedule time with us, and tell us more:
• http://wiley.qualtrics.com/SE/?SID=SV_8ff5ZuRbtnwL4bz

18. THANK YOU.