11. 7 C`s of Social Media Usage Ways to apply Social Media Channels to Healthcare settings. Communication Cause support/Sponsorship Consumer research Customer service Community building Contests Connecting others Jonathan Richman, 2010 http://www.doseofdigital.com/2010/02/the-seven-uses-social-media-business/
12. Preparing to Enter the Groundswell POST, 4 step planning process- People; What are my customers ready for? Objectives; What are my goals? Strategy; How do I want my customer relations to change? Technology; How should the marketing strategy be delivered? Begin by profiling customers for free with HERO (Li, & Bernoff, 2008. Pgs. 67-68)
13. Begin ListeningA well designed objective is S.M.A.R.T Companies pay over $15 billion annually for market research. (“Honomichl Global Top 25; the World’s Leading Market Research Firms, 2006). Develop a private community. Replaces focus groups. Eliminates survey costs and analysis. Generates simple and precise reports. Access to real time customer reviews. Can help evaluate rate of return on objective and investment.