2. KCM Divided into
Three Sections

5. “Unless you are experienced at selling
homes, it usually makes financial sense to
get professional help - homes sold by
agents typically sell at a higher price and
spend less time on the market.”
FannieMae

6. EXISTING
Home Sales
NAR 4/2014

7. 100 = Historically Healthy Level
NAR 5/2014
PENDING
Home Sales

8. 50.6 51.2
50 50.6
47.8
27.7
19.3
26.2
43.9
46.1
0
10
20
30
40
50
July 2013 August
2013
September
2013
October
2013
November
2013
December
2013
January
2014
February
2014
March
2014
April 2014
realtor.org
Foot Traffic (indicator of future sales)

9. NEW HOME
Construction

10. ~1M
~500K
1.2M
2000-2007 2008-Today 2015-2025 Projected
Annual Household
Formations
Freddie Mac

11. realtor.org 5/2014 *projected

12. Type of Home Buyers Prefer

13. Note: respondents asked to choose the up to three best reasons from the above list, as well as “other,” “none,” and “not at all sure.”
Reasons Buyers Prefer a
NEW HOME

14. Note: respondents asked to choose the up to three best reasons from the above list, as well as “other,” “none,” and “not at all sure.”
Reasons Buyers Prefer an
EXISTING
HOME

15. Properties that are no longer desirable because
their characteristics do not match what buyers are
looking for in a home.
• Homes that are located in once, but no longer,
popular locations
• Homes that are lacking the amenities sought
by today’s buyers
HOUSING OBSOLESCENCE
CoreLogic

16. PRICES

17. Median Home
PRICE
realtor.org 5/2014 *projected

18. FHFA 2014 1Q
Price Changes by Region (year-over-year)

19. Price Changes by State (year-over-year)
FHFA 2014 1Q

20. Months Inventory of
HOMES FOR SALE
NAR 5/2014

21. S&P Case Shiller 5/2014
Year-Over-Year
PRICE
CHANGES
Case
Shiller

22. realtor.com 5/2014
Percentage Change
HOUSING
INVENTORY

23. Home Price
Expectation
Survey
A nationwide panel
of over one hundred
economists, real
estate experts and
investment & market
strategists.

24. Home Price Expectation Survey 2014 2Q
Average Annual %
APPRECIATION
Pre-Bubble
Bubble
Bust
Recovery
To Date

25. Home Price Expectation Survey 2014 2Q
PROJECTED
Mean Percentage Appreciation

26. Home Price Expectation Survey 2014 2Q
Cumulative House Appreciation by 2018
19.5%
30.8%
19.5%
9.4%
Pre-Bubble
Trend
Bulls All
Projections
Bears

28. Freddie Mac 6/2014
Freddie Mac
Actual Rates
January 2013 – June 2014
30 Year Fixed Rate Mortgages
October 2013

29. Mortgage Rate
Projections
Analyst Projected Rate
2015 2Q
Fannie Mae 4.7%
Freddie Mac 5.0%
Mortgage Bankers Assoc 5.2%
National Assoc of Realtors 5.4%
5/2014

30. RETURN ON INVESTMENT
January 2000 – May 2014
Yahhoo Case Shiller

31. Year-over-Year Inventory Levels
NAR 5/2014

32. NAR 5/2014
Months Inventory of
HOMES FOR SALE

33. Months Inventory of
HOMES FOR SALE
NAR 5/2014

34. Percentage of
Distressed
Property
Sales
35%
15%
18%
NAR 5/2014

35. S&P Case-Shiller Home Price Indices
S&P Case Shiller 5/2014

36. Resources
Slide Slide Title Link
5 Fannie Mae Quote http://knowyouroptions.com/news/selling-your-home?sf2824381=1
6, 7, 20,
31, 32, 33,
34
Existing Home Sales, Pending Home Sales,
Months Inventory Homes for Sale, Year-over-Year
Inventory Levels, Months Inventory, % Distressed
Properties
http://www.realtor.org/
8 Foot Traffic
http://www.housingwire.com/articles/30026-trulias-traffic-spikes-in-april
http://economistsoutlook.blogs.realtor.org/
10 Annual Household Formations http://www.freddiemac.com/finance/pdf/May_2014_public_outlook.pdf
11, 17 Housing Starts & Sales, Median Home Price, http://www.realtor.org/presentations/presentation-housing-market-and-economic-outlook#sf2995410
12,13,14
Type of Home Buyers Prefer, Reasons for New
Home, Reasons for Existing Home
http://info.trulia.com/new-vs-existing-homes-survey-may-2014
15 Housing Obsolescence
http://www.corelogic.com/blog/authors/mark-fleming/2014/04/the-rise-of-housing-obsolescence-
and-shadow-
demand.aspx?WT.mc_id=crlg_140407_O8BaD&elq=04394db44d5e46ac863e1df8b6911042#.
U4pVjmcU-cw
18, 19 Price Changes by Region, Price Changes by State
http://www.fhfa.gov/Media/PublicAffairs/Pages/FHFA-House-Price-Index-Rises-for-Eleventh-
Consecutive-Quarter.aspx
21 Case Shiller Year-over-Year Price Changes http://www.housingviews.com/wp-content/uploads/2014/05/CSHomePrice_Release_March2014-results.pdf
22 Percentage Change Housing Inventory http://www.realtor.com/news/april-housing-report-reveals-healthier-national-market/
23-26
Home Price Expectation Survey, Annual
Appreciation, Projected Mean % Appreciation,
Cumulative House Appreciation
https://pulsenomics.com/Q2_2014_HPE_Survey.php
28 30 Year Fixed Rate Mortgage http://www.freddiemac.com/pmms
KEEPINGCURRENTMATTERS.COM

37. Resources
Slide Slide Title Link
29 Mortgage Rate Projections
http://www.fanniemae.com/resources/file/research/emma/pdf/Housing_Forecast_052114.pdfhttp://www.fr
eddiemac.com/finance/pdf/May_2014_public_outlook.pdf
http://www.mortgagebankers.org/files/Bulletin/InternalResource/88271_.pdf
http://www.realtor.org/sites/default/files/reports/2014/embargoes/phs-05-29/forecast-06-2014-us-
economic-outlook-05-29-2014.pdf
30 Return on Investment
http://us.spindices.com/index-family/real-estate/sp-case-shiller
http://finance.yahoo.com/
35 S&P Case-Shiller HPI
http://www.housingviews.com/wp-
content/uploads/2014/05/CSHomePrice_Release_March2014-results.pdf
40 Todd Duncan Quote http://www.toddduncan.com/blog/killing-the-sale-six-signs-that-youre-a-sales-poser
43 Ed Catmull Quote Creativity, Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
KEEPINGCURRENTMATTERS.COM

40. "Salespeople who suffer from
call reluctance don’t believe in
what they are selling or don’t
believe in their ability to sell."
Todd Duncan

41. Craft is what we are
expected to do;
art is the unexpected
use of our craft.
Ed Catmull
President of Walt Disney Animation Studios